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Open nowFirst seen 5 days ago

Assistant Manager – Channel & Retail Marketing

George Bernard Consulting194 open roles

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Your applicationOpen nowAssistant Manager – Channel & Retail MarketingGeorge Bernard Consulting

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Job Overview

We are looking for a proactive and execution-focused Assistant Manager – Channel & Retail Promotions to drive the effective implementation of promotional activities across retail and B2B channels. The role will coordinate campaigns, support channel and retail partners, monitor promoter and outlet performance, and provide actionable performance insights to management.

Key Responsibilities

  • Plan and execute channel, retail, B2B promotions, activations, and product campaigns in line with business objectives.
  • Coordinate promotional activities across retail outlets, modern trade, partner locations, and other B2B channels.
  • Ensure timely and effective execution of POSM, branding, displays, and campaign materials.
  • Conduct regular field visits to monitor outlet visibility, campaign compliance, and execution quality.
  • Build strong relationships with retailers, channel partners, promoters, and sales teams.
  • Coordinate promoter activities, attendance, coverage, product knowledge, and performance.
  • Support B2B customer acquisition, product attachment, conversion, and engagement initiatives.
  • Track campaign KPIs, outlet performance, promoter productivity, and customer acquisition results.
  • Prepare weekly/monthly reports, dashboards, and post-campaign reviews, highlighting key trends and opportunities.
  • Monitor competitor promotions, pricing, visibility, and market activities, providing actionable field insights.
  • Work closely with Sales, Marketing, Product, Operations, Finance, and other stakeholders to ensure smooth execution.
  • Support promotional budgets, vendor coordination, campaign documentation, and administrative requirements.

Key Performance Indicators

  • Campaign execution and compliance
  • Outlet coverage and promotional visibility
  • Promoter productivity and coverage
  • B2B customer acquisition and activation
  • Conversion and product attachment
  • Retail/channel partner engagement
  • Campaign effectiveness and ROI
  • Quality and timeliness of reporting
  • Market and competitor intelligence

Qualifications & Experience

  • Bachelor's degree or professional qualification in Marketing, Business, Sales, or a related field.
  • 3–5 years of experience in channel marketing, retail/trade marketing, sales, promotions, B2B acquisition, or a related field.
  • Experience working with retail outlets, channel partners, distributors, modern trade, or frontline sales teams.
  • Experience in promotional campaigns, activations, and/or promoter management is preferred.
  • Experience in telecommunications, technology, consumer electronics, financial services, insurance, or similar industries will be an advantage.

Key Skills & Competencies

  • Strong communication, coordination, and interpersonal skills.
  • Good understanding of retail and channel environments.
  • Strong execution, analytical, reporting, and problem-solving abilities.
  • Proficiency in Microsoft Excel, PowerPoint, CRM, and reporting tools.
  • Strong organizational and time-management skills.
  • Commercially minded, customer-focused, and data-driven.
  • Proactive, hands-on, accountable, and adaptable.
  • Willingness to travel regularly for field and outlet visits.
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