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Open nowPosted 602 days ago

新媒体运营负责人

global-intco/757263321 open roles

Where
Weifang, Shandong, Chinese Mainland
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Your applicationOpen now新媒体运营负责人global-intco/757263 · Weifang, Shandong, Chinese Mainland

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 602 days ago

The posting

1、全面负责公司新媒体平台（微信、微博、抖音、小红书等）的运营策略制定与执行，根据公司战略目标，制定年度、季度、月度运营计划，并确保各项指标的达成。 2、内容创作与策划：带领团队进行高质量内容的策划、撰写、编辑与发布，涵盖图文、视频等多种形式，吸引用户关注，提高用户粘性与活跃度。 3、用户互动与社群管理：积极与用户互动，回复用户评论与私信，维护良好的用户关系；建立并管理用户社群，策划社群活动，促进用户之间的交流与分享，提升社群价值。 4、数据分析与优化：定期对新媒体平台的数据进行分析，包括粉丝增长、阅读量、互动率等，根据数据结果调整运营策略，优化内容与运营方式。 5、团队管理与协作：管理新媒体运营团队，制定团队工作计划，分配工作任务，指导团队成员成长；与其他部门（市场、产品、设计等）密切协作，共同推进公司整体营销目标的实现。

1、本科及以上学历，新闻传播、市场营销、电子商务等相关专业优先，2 - 3 年以上新媒体运营管理经验。 熟悉各大新媒体平台的规则与算法，具备成功的新媒体运营案例，对新媒体发展趋势有敏锐的洞察力。 2、具备优秀的内容创作能力，能够独立撰写各类新媒体文案，文字功底扎实，富有创意与感染力。 3、数据分析能力强，能够熟练运用数据分析工具（如抖音后台、微信公众号后台、第三方数据分析平台等），通过数据驱动运营决策。 4、具备良好的团队管理能力与沟通协作能力，能够有效激励团队成员，带领团队高效完成工作任务。

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