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Open nowPosted 603 days ago

SEM专员

global-intco/757263321 open roles

Where
Jinan, Shandong, Chinese Mainland
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Your applicationOpen nowSEM专员global-intco/757263 · Jinan, Shandong, Chinese Mainland
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Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 603 days ago

The posting

1、负责 Google、Meta、LinkedIn 等平台的广告投放策略制定与执行,根据公司业务目标和市场定位,制定精准的广告投放计划。 2、进行广告账户的日常管理与优化,包括关键词研究、广告素材制作与更新、出价调整等,确保广告投放效果的最大化。 3、每日分析SEM广告投放数据,生成详细的数据报告,通过数据分析总结经验,及时调整投放策略,提升广告转化率和投资回报率。 4、实时监控 Google SEM 账户数据,涵盖点击率、转化率、获客成本等关键指标,定期产出详尽的数据报告,并依据数据分析结果动态优化投放策略 5、与团队紧密协作,依据公司营销目标和产品特性,制定适配SNS平台的 SEM 推广方案,协同其他营销渠道达成整体营销目标。

1、本科及以上学历,市场营销、电子商务、数字媒体等相关专业优先。 2、2-3年以上 Google、Facebook、LinkedIn 等平台的广告投放经验,熟悉各平台的广告政策和算法规则。 3、熟练掌握广告投放工具和数据分析工具,如 Google Ads、Meta Business Manager、LinkedIn Campaign Manager、Google Analytics 等,能够独立进行数据分析和报告撰写。 4、具备良好的数据分析能力和逻辑思维能力,能够从数据中发现问题并提出有效的解决方案。 5、有较强的沟通能力和团队协作精神,能够与不同部门进行有效的沟通和协作。 6、对广告投放有浓厚的兴趣和热情,具备创新意识和学习能力,能够不断适应行业的变化和发展。

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