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Open nowFirst seen 6 days ago

Marketing Manager – Brand Strategy & CRM

Globalchannelmanagement685 open roles

Where
New York, New York, United States
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Your applicationOpen nowMarketing Manager – Brand Strategy & CRMGlobalchannelmanagement · New York, New York, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Globalchannelmanagement's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 6 days ago

The posting

Marketing Manager – Brand Strategy & CRM

About the Role

Are you a rare hybrid marketer who loves high-level brand storytelling but isn't afraid to dive deep into SQL data pipelines? A leading premium eyewear retailer is looking for a Marketing Manager to lead go-to-market planning and omni-channel initiatives across North America.

What We're Looking For (Required Skills):

  • Technical Data Skills: Solid SQL and data analysis capabilities. You must be able to independently develop and validate targeting logic.
  • Platform Experience: Hands-on experience with CRM and data tools like Unica, Responsys, and Google BigQuery. (Figma knowledge is a major plus!)
  • Campaign QA: Strong attention to detail with proven experience in CRM campaign execution, proofing, and Quality Assurance.
  • Mindset: A strategic, results-driven critical thinker who thrives in ambiguity, troubleshoots independently, and takes proactive ownership.

What You'll Do (Major Duties):

  • Brand Leadership: Articulate a clear, inspired vision for regional brand initiatives; ensure consistent campaigns across all consumer touchpoints.
  • Campaign & CRM Execution: Partner cross-functionally to build, proof, and QA targeted CRM marketing campaigns.
  • Test & Learn: Develop innovative, insights-driven test-and-learn initiatives based on consumer trends.
  • Marketing Analysis: Independently analyze campaign effectiveness and validate complex targeting logic to optimize future initiatives.
  • Team Development: Directly manage, motivate, and mentor team members to reach their full potential.
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