The posting
Digital Marketing Executive (DME)
Reporting directly to the Managing Director (MD)/ Senior Director (SD), the DME will develop an online marketing strategy. DME will also be responsible for developing and maintaining effective online assets across the entire company – driving digital performances, generating leads, awareness and engagement through digital channels.
Roles & Responsibilities
• Create and monitor content for several platforms concurrently (social media/ digital marketinng
• Provide and update strategies on delivering content to the right audience on the right channels (including, but not limited to, Facebook, Instagram, LinkedIn, TikTok, Google)
• Follow and adapt/ develop brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, and partnerships among others
• Create and design promotional materials including posters, brochures, advertisements as well as other types of printed and online media
• Plan and develop integrated marketing strategies to increase lead generation and brand awareness, engagement and conversion – frequently encompassing both digital and offline media
• Brainstorm and plan strategies and execute innovative social media campaigns on multiple platforms concurrently according to brand guidelines
• Coordinate and assist in any photography/ videography-related assignments required in the execution of social media content as well as marketing campaigns
• Maintaining timely, effective and honest communications with Management and Clients
• Any other related work that may be required by MD/ SD



