The posting
Key responsibilities
- Own and execute the annual brand plan for assigned brands, translating regional strategy into locally relevant campaigns.
- Deliver share, sales and profit targets; track brand KPIs and recommend corrective action where needed.
- Plan and run integrated 360° media and activation plans, including digital, social, in-store and e-commerce.
- Lead new product launches, the promotion calendar and portfolio priorities.
- Manage the advertising & promotion (A&P) budget and evaluate return on spend.
- Brief and manage creative, media and digital agencies.
- Use consumer insights and market data (e.g. Nielsen) to identify growth opportunities.
- Work with Sales, Shopper and Expert (healthcare professional) Marketing, Medical/Regulatory, Supply Chain and Finance to deliver the plan.
- Ensure all claims and materials meet regulatory and internal approval requirements.
Requirements
- Degree in Marketing, Business or a related field.
- 5+ years of brand management experience in a multinational FMCG or consumer health (OTC, VMS, oral care) company.
- Proven record of building and executing brand plans that grew share and sales.
- Hands-on experience launching new products and running large-scale campaigns.
- Experience managing A&P budgets and agencies.
- Strong commercial and analytical skills; comfortable with market data and P&L.
- Experience in a regulated category (health, nutrition or personal care) is an advantage.
- Able to ramp up fast, adapt to change and work across functions.
- Available to start at short notice for a 12-month contract.
GMP Recruitment Services (S) Pte Ltd | EA License: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766
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