The posting
Job Summary: The Ecommerce Marketing Specialist position supports and enhances the Packers Pro Shop digital commerce initiatives in all marketing channels. They plan, coordinate, and analyze marketing campaigns through website content, email marketing, digital ads, paid search, and social media.
Job Responsibilities:
Brainstorm, develop and coordinate impactful and creative marketing campaigns for website, email, banner ads and social media. Review, track, and report campaign effectiveness. Collaborate and communicate marketing calendar campaign activity with internal and external teams to align brand awareness and efforts. Manage, write, proof and monitor effectiveness of marketing copy including but not limited to email subject lines, website information and social copy. Manage social media platforms, including content creation, performance analysis, customer service, and staying updated on trends and new features. Ensure high brand standards and accuracy is upheld in all marketing efforts. Analyze campaign results and present recaps on marketing financial status and opportunities. Manage email marketing budget and forecast. Assist with influencer marketing by coordinating PR boxes, managing influencer lists, and tracking campaign results. Assist in analyzing marketing data to help shape future marketing strategies. Build, test, and document links used in creative assets for website, email, and ads. Assist with SMS marketing campaigns, including planning, scheduling, audience segmentation, and performance tracking. Work collaboratively with the brand, marketing, merchandise, and digital teams to ensure all messaging is on brand and aligned with the organization. Research, A/B test, track and understand new marketing opportunities. Add new features and update existing functionality based on statical analysis. Provide direction to the ecommerce intern. Assist in website regression and user acceptance testing. Ability to work flexible schedule including nights, weekends, game days, holidays, and special events.
Qualifications:
Bachelor’s degree in marketing or related field required. 2-5 years of relevant work experience within the ecommerce industry. Expert editing, proof reading, organizational, and interpersonal skills. Must be detail-oriented and set high standards for quality. Ability to interact, work effectively across functional groups, work alongside and team with others is essential, as is the ability to navigate internal resources to generate results. Able to manage multiple tasks simultaneously and manage workload effectively. A creative thinker with critical analysis and problem-solving skills, along with flexibility/adaptability and a knack for thinking on your feet. Experience working Microsoft Office, with strong knowledge of Excel. Experience with content management systems, digital workflow tools, Google/Adobe analytics, SEO, and all social media platforms. Knowledge in Adobe Creative Cloud. HTML, CSS and web development knowledge is a plus.
Physical Demands and Work Environment:
Ability to sit for extended periods of time. Ability to remain in a stationary position for periods of time. Ability to focus on projects for periods of time. Occasionally lift and carry up to 25 pounds. Operates in a professional office environment. Role routinely uses standard office equipment.
Travel: Some travel between buildings.
SUPERVISES: This position has no supervisory responsibilities.
SUPERVISED BY: Ecommerce Manager
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.
