The posting
About Eloelo Group
Eloelo Group is building the next generation of interactive entertainment and content products for India's internet-first audience. Our ecosystem includes products such as Eloelo, Story TV, Master, Voxy and Connecto, spanning live entertainment, short-form content, interactive experiences and narrative-driven entertainment.
We are looking for a Copywriter who can create compelling, culturally relevant and highly engaging content for our diverse audience across India. The ideal candidate should have a strong understanding of storytelling, internet culture and the ability to write content that feels native, relatable and entertaining.
About the Role
As a Copywriter at Eloelo Group, you will work closely with the Content, Creative, Marketing and Product teams to develop stories, scripts, social content, campaigns and brand communication across our products.
You will be responsible for translating ideas into content that captures attention, builds emotional connection and drives engagement.
Key Responsibilities
- Write engaging scripts for short-form videos, micro-dramas, social media, branded content, advertisements and digital campaigns.
- Develop compelling stories, characters, hooks, dialogues and narratives that resonate with our audience.
- Create content that is culturally relevant, entertaining and relatable to India's young and diverse internet audience.
- Work closely with the Content, Creative, Marketing, Product and Design teams to develop integrated campaigns and content formats.
- Understand the audience and adapt writing style, language and storytelling based on the product, platform and target audience.
- Develop content in English, Hindi and Hinglish, with the ability to make content feel natural and conversational.
- Keep track of internet culture, social media trends, entertainment formats, memes and audience behaviour to bring fresh ideas into our content.
- Adapt stories and concepts across different formats, including video scripts, social posts, ad copies, campaign concepts and promotional content.
- Work on content for different Eloelo Group products and audiences while maintaining the respective brand voice and tone.
- Collaborate with creators, designers, video editors and other writers to take ideas from concept to final execution.
- Research audience preferences, cultural references and emerging entertainment trends to develop relevant content.
- Ensure all content is grammatically accurate, engaging, concise and aligned with creative standards.
- Review and edit scripts and content based on creative feedback, performance insights and platform requirements.
- Contribute new ideas for shows, campaigns, content series, characters and social-first formats.
What We're Looking For
- 3–5 years of experience in scriptwriting, copywriting, content writing, creative writing or a similar role.
- Strong storytelling and scriptwriting skills with an ability to create interesting hooks, characters, situations and dialogues.
- Excellent command of English and Hindi; strong Hinglish writing ability is highly preferred.
- Understanding of Indian pop culture, internet culture, entertainment and social media trends.
- Ability to write for different formats and audiences without losing the core narrative.
- Strong understanding of what makes content engaging, relatable and shareable.
- Ability to work in a fast-paced environment and manage multiple content projects simultaneously.
- Strong collaboration skills and comfort working with creative, marketing, product and content teams.
- Excellent editing, proofreading and attention-to-detail skills.
- Experience in OTT, entertainment, gaming, media, creator economy or consumer internet will be an added advantage.
Key Skills
Scriptwriting | Storytelling | Creative Writing | Copywriting | Hindi | Hinglish | Content Creation | Short-Form Video | Social Media Content | Brand Communication | Indian Pop Culture | Digital Entertainment
Why Join Eloelo Group?
- Creative Ownership: Opportunity to ideate and create content across multiple entertainment products and formats.
- Build for the Internet: Work on content designed for today's digital-first audience rather than traditional media formats.
- Scale & Impact: Your stories and ideas can reach and influence a large and growing consumer audience.
- Experimentation: Freedom to experiment with new storytelling formats, characters, narratives and content styles.
- Cross-Functional Exposure: Work closely with content, creative, product, marketing and design teams.
- Growth: Opportunity to take ownership of larger content initiatives and build your career in the fast-growing digital entertainment space.
