The posting
The Director, Product, Pipeline and Patient Communications plays a critical role in shaping and delivering integrated, insight-driven communications strategies that advance GSK’s priorities to drive growth, accelerate R&D, and simplify how we work.
This role partners closely with the Head of Communications, US Vaccines, to define and execute communications strategies for key assets across the portfolio and pipeline. The Director will operate at the intersection of science, reputation, and technology—leveraging data, digital innovation, and emerging AI tools to enhance storytelling, audience engagement, and operational efficiency.
This role plays a key part in advancing communications across our therapy areas, helping to ensure our approach is coordinated, innovative, and aligned with the needs of the business and the patients we serve.
As a member of the US Communications & Government Affairs team, this role partners closely with business leaders, global partners, agencies and external stakeholders to build, create and execute consistent, high-impact communications that build trust, strengthen reputation, and support business outcomes.
Key Responsibilities:
Strategy & Leadership
- Co-lead the development and execution of integrated communications strategies across portfolio brands, late-stage pipeline assets, and launches —aligned with business priorities and grounded in audience insights and data analytics
- Act as a central point of accountability for asset-level communications, ensuring seamless integration across media, digital, internal, and stakeholder engagement channels (i.e. approval and launch communication plans for assets/brands, disease state awareness, medical congresses, etc).
- Provide strategic counsel to senior leaders, translating complex scientific and business narratives into compelling, accessible storytelling
Execution Excellence & Innovation
- Drive end-to-end execution of communications plans, including budget management, with a focus on measurable impact and continuous optimization
- Lead the development of high-quality, multi-channel content (earned media, social, executive platforms, internal communications), incorporating digital-first and AI-enabled content approaches
- Use data, social listening, and AI-driven insights to refine messaging, identify opportunities, and anticipate risks in real time
- Generate sustained, positive visibility across traditional and digital media channels around product milestones, disease awareness, and corporate priorities
External Engagement & Reputation
- Build and strengthen GSK’s external voice by developing spokespeople and enhancing executive visibility across platforms (e.g., LinkedIn, speaking engagements, media interactions)
- Partner with advocacy groups, media, and external stakeholders to advance disease education and unbranded engagement initiatives
- Ensure effective pull-through of above-brand and reputational campaigns, reinforcing trust and leadership in key therapeutic areas
Internal Communications & Culture
- Develop and deliver impactful internal communications strategies that engage employees, support change management, and reinforce product, pipeline and patient priorities
- Support the sharing of compelling content for town halls, leadership communications, and digital platforms (e.g., Workvivo), leveraging modern storytelling formats
- Partner with the business to align communications and engagement strategies with organizational priorities
Leadership & Collaboration
- Lead and influence across a complex matrix, including US and Global Communications, Government Affairs, Commercial, medical, and external agencies
- Oversee agency partners and cross-functional teams to deliver integrated, high-quality outcomes
- Build strong, trusted relationships across the organization and with external stakeholders
Issues & Risk Management
- Lead communications planning and response for issues related to assigned assets in coordination with senior communications leadership
- Monitor the external environment using traditional and digital intelligence tools, identifying emerging trends and potential risks
- Ensure all materials and activities comply with GSK policies, regulatory requirements, and ethical standards
Why you?
Basic Qualifications:
- Bachelor’s degree in Communications, Public Health, or related field (e.g., English, Government, History)
- 8+ years of strategic communications planning and execution
- Disease awareness and/or branded campaign development
- Leadership experience, including influencing senior stakeholders
- Stakeholder engagement across complex, matrixed environments
- Experience in multi-channel content creation (digital, visual, storytelling formats).
- Experience in issues and crisis communications
Preferred Qualifications:
- Master’s degree in Communications, Public Health, or related field
- 10+ years of communications experience (internal and external), including pharmaceutical/biotech experience
- Experience in specialty, oncology, or priority therapeutic areas preferred
- Experience integrating digital tools, data analytics, and/or AI-enabled capabilities into communications planning and execution
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Deep understanding of the evolving media landscape, including social, digital, and influencer ecosystems
- Proven ability to engage effectively in a matrix organization and influence without direct authority
- Experience advising senior leaders on media engagements and complex announcements
- Strong knowledge of healthcare policy, media landscape, and key industry stakeholders
- Exceptional written and verbal communication skills, with the ability to simplify complex topics under tight timelines
- Strong judgment, agility, and a proactive, solutions-oriented mindset
Skills
Content Development, Corporate Copywriting, Crisis Communication Management, Data Analytics, Digital Fluency, Reputation Management, Risk Management, Social Media, Stakeholder Management, Strategic Planning
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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