The posting
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About the role
The Lead Operating Unit Tech Partner North America is accountable for the regional Marketing Technology (MarTech) portfolio and ecosystem. Partnering with the Chief Marketing Officer and Category Heads, the role owns the end-to-end agenda across strategy, investment, architecture, delivery, adoption, ROI and value realization. This leader will be a key contributor to our growth agenda. We are looking for someone with a passion for consumer insights, marketing and technology.
Reporting to the Head of Digital and Technology North America, the role will independently partner with Marketing, Category, Data & AI, Commercial and global product teams to shape priorities, make trade-offs and represent Digital & Technology in senior forums. It will translate business strategy into an integrated MarTech roadmap spanning platforms, data, content, media and measurement to enable personalized experiences, eCommerce activation, compliant first-party data, effective investment, generative AI search optimization (GEO) and connected consumer, shopper, retailer and healthcare professional touchpoints.
This requires a strategic, commercially minded and creative technology leader with expertise in MarTech, consumer data, analytics and digital activation. Working through influence in a matrix setup, the role will balance alignment to Haleon’s global strategy, platforms and synergies with maximizing North America value. A test-and-learn mindset will turn emerging AI and digital capabilities into practical solutions and measurable results.
Role Responsibilities
End-to-end MarTech portfolio strategy, architecture & delivery
- Partner with the CMO, Category Heads and their teams to own the North America MarTech strategy and portfolio, linking digital, data, AI and content investments to brand growth, consumer engagement, eCommerce and marketing effectiveness.
- Balance Haleon’s global Digital & Technology strategy, platforms, standards and synergies with North America growth priorities and market opportunities; ensure our decision-making is consumer-centric
- Maintain a prioritized roadmap and target architecture across experience platforms, personalization, CRM, consent, first-party data, automation, content, media technology, GEO, analytics and measurement.
- Lead priority initiatives from strategy and business case through architecture, launch, adoption, operating model and benefits realization, partnering across business, product, data, agency, legal, privacy and cyber security teams.
- Advance first-party data, audience activation and marketing measurement capabilities, including segmentation, marketing mix modelling, incrementality testing and performance insight.
- Define portfolio KPIs and partner with Data & Analytics to improve data quality, governance and delivery against business outcomes.
Data, governance, risk and compliance
- Ensure MarTech solutions are secure, privacy-conscious, compliant and aligned to Haleon standards, working with Legal, Privacy, Cyber Security, Data Governance and Procurement.
- Embed responsible consumer data, consent and AI practices across North America marketing activities.
- Operationalize global governance locally through appropriate controls, documentation, vendor oversight, risk mitigation and consistent data and measurement standards.
Adoption, operations and value realization
- Drive capability adoption through focused change, training and enablement plans with Marketing, Category, agency and Digital & Technology teams.
- Track delivery, operational performance, adoption, user satisfaction and business value against agreed KPIs.
- Work with global product and support teams to resolve service, stability, integration and data quality issues affecting North America.
Basic Qualifications
- Bachelors’ degree.
- 10+ years of experience in digital, technology, marketing technology or commercial technology roles, including experience partnering with senior marketing leaders.
- Strong understanding of modern MarTech ecosystems, including CRM, customer data platforms, consent, automation, media technology, analytics and reporting.
- Experience delivering consumer experience, personalization, first-party data, audience activation, GEO and marketing measurement capabilities, with an ability to translate business objectives into technology roadmaps.
- Strong commercial acumen, including the ability to develop business cases, prioritize demand, assess ROI and track benefits from marketing technology investments.
Preferred Qualifications:
- Advanced Degree.
- Marketing, IT, Consumer Science majors.
- Creative thinker with curiosity for emerging AI and a bias for practical innovation.
- Experience in CPG/FMCG, consumer health, retail or another consumer-focused environment, or equivalent top-tier consulting experience.
- Working knowledge of privacy, consent, cyber security, vendor governance and responsible AI in consumer MarTech.
Location: This role is hybrid-based in Berkeley Heights, NJ with 3 in-office days required.
The salary range for this role is: $192,206 - $264,284 plus an 18% bonus.
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date
2026-10-28
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [email protected]. Please include the following in your email:
Use subject line: ‘Haleon Careers: Job Accommodation Request’
Your Name and contact information
Requisition ID and Job Title you are interested in
Location of Requisition (city/state or province/country)
Description of specific accommodation you are requesting
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
