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Open nowPosted 52 days ago

市场策略管培生（营销运营方向）-27秋招

guanghe/ycxz54 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now市场策略管培生（营销运营方向）-27秋招guanghe/ycxz · Beijing, Chinese Mainland

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  6. 52.7%60 days
This job: posted 52 days ago

The posting

【你不是来“配合一场活动”的，你是来参与打赢一场大促战役的。】 1.在洋葱学园，市场策略团队会围绕寒暑假、开学季、618、双11、会员日和产品上新等关键节点，策划面向学生与家长的大促营销。 2.你需要从经营目标出发，把课程资源、AI 智能学伴、智能硬件等产品，组合成用户愿意了解、愿意参与、最终愿意购买的营销方案。 3.你会进入围绕关键增长目标组建的 Feature Team，参与一场大促从策略制定到结果复盘的完整过程：明确目标、洞察用户、制定货品与权益、策划营销主题、整合渠道流量、推动活动上线，并根据实时数据持续优化转化。 4.这不是只负责页面、物料或流程的活动执行岗位。你需要同时具备营销意识、用户洞察、项目推进和经营思维，持续关注流量、线索、转化、销售额和投入产出。 5.如果你喜欢研究消费者、琢磨营销玩法，也享受在高节奏项目中推动多方协作、拿到真实业务结果，这里会是一个很大的舞台。

【你会参与的事情】 1. 围绕寒暑假、开学季、618、双11、会员日及产品上新等关键节点，参与制定大促活动的整体策略、目标与作战计划。 2. 根据销售额、获客量、转化率、客单价和投入产出等目标，拆解不同阶段、产品与渠道的任务，推动目标落地。 3. 参与课程、AI 智能学伴和智能硬件等产品的货品策略设计，包括产品组合、价格体系、优惠权益、赠品机制与限时玩法等。 4. 结合学生与家长的真实需求，策划大促主题、核心卖点、传播内容和用户参与机制，让产品价值更容易被理解和接受。 5. 规划大促预热期、蓄水期、爆发期和返场期的营销节奏，协同完成活动页面、营销物料、直播、社群和销售工具的准备与上线。 6. 联动 App、公众号、视频号、短视频平台、直播、私域社群、电商平台和合作渠道，提升活动曝光、用户参与和成交转化。 7. 参与活动会场及转化链路设计，持续优化从用户触达、进入活动、了解产品，到咨询、下单和复购的完整路径。 8. 协同产品、内容、设计、教研、销售、客服、渠道和数据等团队，推动活动按节点交付，及时解决大促过程中的突发问题。 9. 实时关注流量、点击率、参与率、线索量、转化率、客单价、销售额和 ROI 等核心数据，根据结果快速调整货品、权益、内容与渠道策略。 10. 完成大促复盘，分析有效的用户、货品、内容、玩法和渠道，沉淀可复用的大促运营方法。

【我们期待这样的你】 1. 对营销、消费行为和商业增长有浓厚兴趣，关注热门营销案例、内容趋势和消费平台玩法。 2. 有较强的用户意识，愿意研究学生和家长为什么关注、犹豫、购买或放弃购买。 3. 对销售额、转化率、客单价和投入产出等经营指标敏感，愿意对最终业务结果负责。 4. 既有营销创意，也有落地能力，能够把一个想法拆解成明确的节奏、任务和交付物。 5. 逻辑清晰、执行力强，面对大促期间的高节奏、多任务和临时变化，能够抓住重点并持续推进。 6. 沟通协作靠谱，能够与产品、设计、内容、销售、客服、渠道和数据等不同角色高效合作。 7. 具备基础的数据分析能力，能够通过数据发现问题，并提出具体的优化动作。 8. 有电商大促、校园营销、新媒体运营、直播运营、私域运营、社群转化、商业竞赛或创业项目经历者加分。

【为什么加入市场策略团队】 1. 更靠近公司的核心决策。 市场策略团队不是外围支持部门，而是公司级的策略大脑。我们关注市场变化、用户需求和业务增长，也参与产品、商品、营销及渠道策略的制定。你看到的不只是一次大促，而是公司如何判断机会、配置资源并推动增长。 2. 经历过周期，也打赢过硬仗。 团队经历过“双减”、疫情及 AI 变革等多个行业周期，也参与过关键阶段的业务调整与增长战役。我们在变化中做判断、找机会、拿结果。这些经历沉淀出的不只是方法，更是在复杂环境中解决真实问题的能力。 3. 一个团队，多种成长方向。 团队内部职能多元，覆盖市场研究、用户洞察、商品策略、大促营销、品牌传播、渠道增长、内容运营、数据分析和项目管理等方向。你可以在真实项目中找到自己的优势，并逐步选择更适合自己的专业发展路径。 4. 既做策略，也对结果负责。 我们不只输出分析和方案，也会走到业务一线，把策略变成具体的产品、货品、活动和营销动作。无论是大促战役还是业务创新，最终都要接受用户反馈和经营结果的检验。 5. 年轻、要强，也足够拥抱 AI。 这是一支有朝气、有胜负心、对结果有要求的团队。团队中有一群重度 AI 使用者和极致的 AI 爱好者，会主动把 AI 应用到用户研究、策略分析、营销创意、内容生产、数据复盘和项目协作中。你不仅会参与 AI 相关业务，也会在日常工作中真正用 AI 改变工作方式。

【你会得到什么】 1. 不是只负责大促中的单一环节，而是参与从目标制定、策略策划到执行复盘的完整项目。 2. 不是只追求活动“按时上线”，而是用真实的流量、转化和销售结果检验方案。 3. 有机会深度参与教育产品、AI 产品和智能硬件的大促营销，理解不同产品的用户决策与增长逻辑。 4. 在真实项目中快速提升用户洞察、营销策划、货品运营、渠道运营、项目管理和数据分析能力。 5. 有机会与产品、内容、设计、销售、渠道和数据团队共同作战，建立完整的业务视角。 6. 一个正在快速变化的团队，以及足够年轻的人可以承担重要目标、推动真实增长的空间。

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