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Open nowPosted 54 days ago

市场策略管培生(Feature Team向)-27秋招

guanghe/ycxz54 open roles

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Beijing, Chinese Mainland
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Your applicationOpen now市场策略管培生(Feature Team向)-27秋招guanghe/ycxz · Beijing, Chinese Mainland
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This job: posted 54 days ago

The posting

【我们在找一个对创业充满期待、对教育充满热爱、对AI时代充满好奇的年轻人】 1. 洋葱学园的市场策略团队正在向 Feature Team 转型。未来,我们不会只按照市场研究、商品、营销、渠道、用户运营等职能边界分配工作,而是围绕公司最重要的业务问题组建团队,让最合适的人共同把问题解决。 2. 在这里,每一个需要被解决的关键问题都可以是一个“X”:它可能是一次用户增长突破、一套新的商品策略、一条转化链路、一个新产品的市场验证、一场关键营销战役,也可能是 AI 带来的新业务机会。 3. 你要做的,是逐步成为这些“X”的 DRI(Directly Responsible Individual,第一责任人)。你不仅要推动事情发生,更要判断什么值得做、为什么做、应该做到什么程度,并对最终结果负责。 4. 这不是一个流程型项目经理岗位。我们不需要一个只会约会议、追排期、汇总信息的人。我们需要的是一个能进入问题、形成判断、组织资源、推动落地,并在复杂环境中持续把事情做成的人。

【你会负责的事情】 1. 接住一个真正重要的问题。与业务负责人共同明确“X”是什么,把模糊诉求转化为清晰的问题定义、目标、边界和成功标准。 2. 找到问题背后的关键矛盾。通过用户访谈、业务走访、数据分析、竞品研究和一线观察,识别真正影响结果的因素,而不是停留在表面现象。 3. 形成有取舍的策略。提出关键假设,判断优先级,设计解决路径,并明确哪些事情先做、哪些不做,以及资源应该投入在哪里。 4. 组织一个能够解决问题的 FT。联动产品、教研、运营、销售、内容、设计、渠道和数据等伙伴,建立共同目标、行动方案和协作机制。 5. 推动方案真正落地。管理关键节点、资源、风险和决策,及时暴露问题、推动解决,让项目不因为信息差、协作成本或不确定性停在纸面上。 6. 持续贴近用户和业务现场。让策略接受真实用户、真实渠道和真实市场的检验,根据反馈快速调整,而不是用一份报告结束项目。 7. 对结果形成闭环。建立核心指标和验证机制,跟踪过程数据与最终结果,复盘策略为什么有效或无效,并形成下一轮动作。 8. 沉淀可复用的组织能力。把一次项目中的洞察、方法、工具和机制沉淀下来,让团队下一次面对相似问题时能够做得更快、更准。 9. 主动使用 AI 改变工作方式。把 AI 应用到研究、分析、创意、内容、数据和项目协作中,不断探索人与 AI 协同解决复杂业务问题的新方法。

【你可能负责的“X”】 1. 如何让一个 AI 学习产品被用户真正理解、体验并持续使用? 2. 如何重新设计课程、会员或智能硬件的商品组合与价值表达? 3. 如何降低家长的决策门槛,提升从触达到咨询、购买和复购的转化效率? 4. 如何找到新的用户增长机会,并验证一条可持续的获客路径? 5. 如何围绕关键节点发起一场跨渠道、跨团队的营销战役? 6. 如何把教师、学校和家庭用户的真实需求转化为新的产品或服务机会? 7. 如何借助 AI 重构市场研究、内容生产、营销运营或用户服务的工作方式? “X”会随着公司阶段和业务重点变化。我们不期待你入职前就知道所有答案,但期待你能够快速理解新问题,并带着团队一步步把答案做出来。

【我们期待这样的你】 1. 对AI充满好奇,必须有任一AI相关的创业项目,或使用AI做过任一创业项目; 2. 学习能力强,对于陌生知识迅速建立认知,并抓住关键矛盾 3. 有独立判断能力,从第一性角度思考,不人云亦云 4. 勇敢且乐观,敢于提问、敢于挑战权威,对未来充满乐观 5. 热爱教育,有过家教经历者加分

【为什么加入市场策略团队】 1. 这里更靠近公司的核心决策。市场策略团队不仅承接市场职能,更承担公司级的洞察、判断与策略设计。你会接触公司真正重要的问题,理解一项业务决策如何从市场变化和用户需求出发,最终变成产品、商品、营销与增长动作。 2. 这里打过硬仗,也经历过周期。团队经历过“双减”、疫情前后和 AI 变革等多个关键周期,参与过公司在不同阶段的业务调整与增长战役。我们沉淀的不只是某一种打法,而是在变化和不确定性中持续判断、行动并拿到结果的能力。 3. 这里给年轻人真正的责任。你不会长期停留在边缘任务,也不是在成熟流程里做一颗螺丝钉。只要你能够接住问题,就有机会成为一个关键“X”的 DRI,拥有真实的责任、挑战和成长速度。 4. 这里既做策略,也把策略做到结果。你不仅会研究和分析,也会走到产品、用户、渠道和销售现场,推动策略被执行、被验证。你的方案不会只由汇报质量评价,而会接受真实用户和业务结果的检验。 5. 这里拥有多元的成长方向。团队内部覆盖市场研究、用户洞察、商品策略、品牌营销、增长、渠道、内容、数据和项目管理等多种能力。你可以通过不同的 FT 项目建立全局视角,再选择更适合自己的业务或专业方向。 6. 这里年轻、要强,也足够拥抱 AI。团队有朝气、有胜负心,对结果有要求,也有一群重度 AI 使用者和极致的 AI 爱好者。我们不仅参与 AI 相关业务,也会在日常工作中用 AI 改变研究、分析、创意、内容和协作方式。

【你会得到什么】 1. 不是一次走马观花的轮岗,而是在多个关键问题上真正担任 DRI。 2. 不是单一市场职能训练,而是跨产品、用户、商品、营销、渠道和数据的综合业务能力。 3. 不是纸面策略,而是一组经过真实用户与业务结果检验的项目作品。 4. 与优秀的产品、教研、销售、运营和数据伙伴共同解决复杂问题的机会。 5. 在真实责任中建立判断力、领导力、项目推动力和结果意识。 6. 从“解决一个 X”开始,逐步成长为能够独立负责重要业务问题的人。

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