The posting
We are looking for a self-driven and experienced professional with a strong understanding of social media, fashion and culture, and a refined eye for content. You will help shape how GUESS connects with audiences through digital storytelling, campaigns and cultural moments.
This is a role with a high level of ownership, combining strategic thinking with hands-on execution, cross-functional collaboration and the ability to drive projects forward from concept to delivery.
Your mission is to ensure GUESS digital content and channels reflect the brand’s vision and DNA through a social-first approach. You will translate campaign ideas into platform-native storytelling, bringing together cultural relevance, creative excellence and measurable impact. Most importantly, you will help shift GUESS from social supporting campaigns to social actively shaping them.
CORE JOB RESPONSIBILITIES
- Support the Director of Social Media & Advertising in implementing the Company’s global social media strategy across key platforms and consumer touchpoints
- Oversee the day-to-day coordination of the global social media function, making sure priorities are clearly defined, team activities are aligned and projects move forward efficiently
- Coordinate the work of the Social Media team, ensuring alignment across strategic priorities, creative development and execution
- Manage the global social media content calendar, ensuring content is planned and coordinated in line with brand priorities, campaign timelines and product launches
- Oversee the execution of social media campaigns, product launches, brand initiatives and always-on content across relevant platforms
- Ensure a consistent and engaging brand presence across global social media channels, maintaining alignment with brand identity, tone of voice and communication priorities
- Collaborate closely with Creative, Brand Marketing, PR, Paid Media and E-commerce teams to ensure integrated communication, align organic and paid social activities, and maximize the impact of content across consumer touchpoints
- Monitor social media performance, audience insights and platform developments, identifying opportunities to improve engagement, reach, audience growth and overall effectiveness
- Track and report on key social media KPIs, translating performance data into actionable recommendations and optimization opportunities
- Identify relevant social trends, cultural moments, emerging formats and platform innovations to strengthen the brand’s social presence and cultural relevance
- Support creator and influencer initiatives, ensuring content and activations align with the overall social media strategy and brand positioning
- Manage relationships with external agencies, platform partners and other relevant stakeholders
- Establish and continuously improve workflows, processes and best practices to enhance team collaboration, planning and delivery
- Maintain global social media guidelines and best practices, supporting regional teams in adapting content to local markets where relevant
- Explore new tools, technologies and AI solutions to enhance social media planning, content development, performance analysis and workflow efficiency
Requirements
- 7/8 years of experience in social media, digital marketing and/or communications within fashion, lifestyle, retail or another culturally relevant consumer brand
- Proven experience developing and implementing global or multi-market social media strategies
- Deep understanding of Instagram, TikTok and other relevant social platforms, including formats, communities, publishing workflows, paid amplification and performance drivers
- Demonstrated experience managing social media calendars, campaigns and multiple projects simultaneously in a fast-paced, international environment
- Strong fashion, design and cultural awareness, with a refined visual sensibility and excellent taste. Able to translate trends and contemporary aesthetics into authentic, visually compelling brand content, particularly for platforms such as Instagram
- Strategic yet hands-on, able to translate big-picture thinking into actionable plans and drive effective execution from concept to delivery
- Strong understanding of organic and paid social media, and how they work together to support broader business and brand objectives
- Experience managing or mentoring team members, with strong leadership, communication and collaboration skills
- Excellent communication and presentation skills, with the ability to present strategies, performance insights and recommendations clearly to senior stakeholders
- Strategic and analytical mindset, combining an understanding of creative storytelling and brand building with the ability to interpret social media performance and translate data into actionable recommendations.
- Experience using social media analytics, reporting and publishing tools, such as Sprout Social, with familiarity with content creation tools such as Canva
- Experience with AI tools and emerging technologies relevant to social media is a plus
- Fluent English and Italian; additional languages are a plus
Benefits
- An International, fresh and dynamic working environment
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
- Arts, sports and social events outside the office, thanks to our Guess Fun activities!
- Training & Development platform and paths
- Discount on our products both online and in stores
Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand.
Do you think we’re a good match for you? Apply now to be part of our family!
