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Open nowPosted 15 days ago

Analista de Retail Media - Híbrido/RJ

Gupy (Portal de Vagas)74,621 open roles

Where
Rio de Janeiro, Brazil
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Hybrid
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Your applicationOpen nowAnalista de Retail Media - Híbrido/RJGupy (Portal de Vagas) · Rio de Janeiro, Brazil
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This job: posted 15 days ago

The posting

A Score Group, agência de trade marketing da Biosphera Network, está em busca deum(a) Analista de Retail Media dedicado(a) à conta Haleon (multinacionalresponsável por marcas como Sensodyne, Centrum, Eno, Advil e Corega).Procuramos alguém que saiba conduzir todos os processos de uma campanha,sendo responsável por desenhar estratégias, gerenciar grandes contas e otimizar ofunil de conversão nas principais plataformas do varejo físico e digital.Essa pessoa deverá transformar objetivos de negócio e comunicação em campanhasconsistentes e alinhadas ao posicionamento das marcas, utilizando uma profundavisão analítica de dados de comportamento de compra (shopper) para direcionar asnossas ações com máxima performance.Responsabilidades e atribuições>> Desenhar estratégias, operar e gerenciar campanhas de performance focadas nomercado de Retail Media;>> Liderar a execução e otimizar as estratégias nos nossos principais canais eparceiros de varejo: Amazon Ads, Mercado Livre, Vtex Ads, Impulso, iFood, PagueMenos Ads e Panvel Ads;>> Elaborar relatórios avançados e realizar o cruzamento de dados de CRM paraanálises profundas do funil de conversão e comportamento do shopper;>> Garantir alinhamento entre estratégia, criatividade e objetivos de negócio;>> Atuar em parceria com planejamento, criação, atendimento e mídia para garantirintegração entre estratégia, conteúdo e performance;>> Participar de apresentações estratégicas para lideranças e outras áreas daempresa;>> Garantir qualidade, consistência e cumprimento de prazos;Requisitos e qualificações >> Experiência sólida e prática na operação de campanhas nas plataformas devarejo (Amazon Ads, Mercado Ads/Mercado Livre, VTEX Ads, Impulso, iFood, PagueMenos Ads e Panvel Ads);>> Vivência com gestão de mídia tradicional, incluindo operação de Google Ads eMeta Ads;>> Forte domínio de ferramentas de analítica e pacote office (Google Workspace eExcel);>> Visão analítica focada no shopper: capacidade avançada de ler dados decomportamento de compra para direcionar e otimizar campanhas;>> Perfil analítico para acompanhar métricas e propor melhorias;>> Experiência com gestão de projetos, cronogramas e múltiplas demandassimultâneas;>> Boa comunicação verbal e escrita, organização e habilidade para trabalhar comtimes multidisciplinares;>> Perfil organizado, consultivo e com forte gestão de prioridades.

Informações adicionaisDesejável:>> Capacidade de apresentar ideias e defender recomendações estratégicas;>> Visão estratégica aliada à execução;>> Alguém que goste de conteúdo, mas também entenda de negócio, performancee construção de marca;>> Olhar estratégico, repertório cultural, curiosidade e sensibilidade para entendermarcas, públicos e contextos;>> Capacidade de atuar em ambientes dinâmicos e colaborativos.

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