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Open nowPosted 8 hours ago

Analista de Trade Marketing PL

Gupy (Portal de Vagas)78,638 open roles

Where
São Paulo, Brazil
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On site
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Your applicationOpen nowAnalista de Trade Marketing PLGupy (Portal de Vagas) · São Paulo, Brazil
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The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. Gupy (Portal de Vagas) postings stay open a median of 3 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.5%3 days
  3. 8.1%7 days
  4. 15.1%14 days
  5. 33.9%30 days
This job: posted 8 hours ago

Gupy (Portal de Vagas) median: 3 days open

The posting

Será o principal ponto de contato entre o Marketing e os franqueados, atuando de forma próxima na condução de treinamentos e no acompanhamento do processo de abertura de novas lojas. A posição exige organização para gerenciar múltiplas frentes simultaneamente, além de flexibilidade e jogo de cintura para lidar com imprevistos, prazos desafiadores e diferentes perfis de franqueados.Terá como desafio planejar, implementar e mensurar estratégias, promoções e ações de Trade Marketing, garantindo alinhamento com as iniciativas de comunicação e contribuindo para fortalecer a presença e o posicionamento da marca no mercado de chocolates.

Responsabilidades e atribuiçõesIrá elaborar o planejamento estratégico da marca em conjunto com a área de marketing e comercial, visando buscar os objetivos do negócio;Criação, execução e análise das ações de Trade: Promoções, Ações de Desconto, Combos promocionais;Estabelecer e conduzir contato direto com as franquias;Desenvolvimento de materiais de ponto de venda;Gestão do Budget da área;Realização dos eventos que envolvam a divulgação da marca e Reuniões com Franqueados; Suporte aos franqueados, através de atendimento às solicitações com suporte da agência de trade;Desenvolvimento de Visual Merchandising para as campanhas, visando a melhor execução na loja;Ir ao campo sistematicamente para maior entendimento do mercado, concorrência e tendências;Suporte aos projetos especiais da marca (desenvolvimento de materiais, análises e acompanhamento); Controle do envio do enxoval promocional para as lojas da marca.Requisitos e qualificaçõesEscolaridade: Superior completo em Marketing, Publicidade, Comunicação ou áreas correlatas;Excel Avançado;Conhecimento em Power BI.Informações adicionaisVale Transporte;Vale Refeição;Vale Alimentação;Assistência Médica;Assistência Odontológica;Seguro de Vida;Convênio Farmácia;Descontos nos Produtos;Licença Maternidade e Paternidade estendida;TotalPass;Venha fazer parte da nossa equipe e aproveite todos esses benefícios! 🍫

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