The posting
About Tastemade
Tastemade, part of Wonder, brings together a community of people to discover mouth-watering cuisines from around the world, explore never-before-seen destinations, and elevate everyday living spaces.
We create award-winning video content and original programming in the categories of Food, Travel, and Home & Design across all major streaming and social platforms, making it easy for our global audience of millions of monthly viewers to tune in and enjoy.
Tastemade has been recognized with more than 65 awards, including three Emmy® Awards, three James Beard Awards, numerous Webby Awards, and has been twice recognized as one of Fast Company’s “Most Innovative Companies." This is where taste is made.
Join the Tastemade team—the ultimate lifestyle video storytellers. Inspire viewers to try new recipes in their own kitchen and embark on unforgettable journeys. You’ll help make the everyday more exciting, delicious, and extraordinary.
About The Opportunity
Tastemade is looking for a Social Media Senior Manager to support our mission and be a key role player in developing our broader content strategy across platforms. The ideal candidate will have an extensive background in content creation for social media and/or editorial, a deep understanding of social and YouTube analytics, and proven ability to amplify entertainment and lifestyle brands.
The Impact You Will Make
- Lead social media for the company and act as an integral part of building strategy that leans into our award winning programming in the food / lifestyle space
- Lead audience and revenue growth on priority social media platforms by creating and platforming content that resonates with our audience and helps support our broader programming initiatives
- Manage all aspects of content optimization & packaging across priority social platforms
- Develop, implement and manage operations that are scalable and efficient, including continuously evaluating and refining processes within Social
- Closely monitor our Social Content Budget and regularly analyze ROI
- Develop strategies for emerging platforms, which may include leading the creation of content and posting as needed
- Stay constantly up to date on social media competitor trends across all platforms
What You Bring to the Table
- 7-10 years experience in social media, digital video and/or editorial with at least 2 years managing a team or contractors
- Specific experience managing YouTube channels
- Expert in social media metrics, analytics and reporting, including experience using YouTube Studio & Analytics
- Proven ability to engage, connect and build an audience across multiple channels
- Ability to interpret analytics, form insights and communicate the resulting strategy to both executives and your team
- Basic knowledge of the Adobe suite (especially Photoshop and Premiere) a plus
- A passion for Tastemade, all things food, and a positive, get-it-done attitude!
- Adaptable and able to perform well during periods of change
Got These? Even Better
- A creative storyteller who understands how to connect with social audiences on all social channels using great copy, video and interactions.
- An intuitive leader ready to contribute who has excellent communication skills, both written and verbal, and able to lead projects across multiple departments with ease.
- An investigator who uses data and analysis to determine what tactics are inspiring audiences.
- An experimenter who is constantly looking for new ways to surprise, delight and inspire viewers.
- An avid user of all priority platforms, both personally and professionally, including deep experience with YouTube related to strategy and content optimization
NYC base salary: $149,000-$157,000
Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
Benefits
The benefits applicable to this role include a competitive compensation package with equity and a 401(k). We also offer a choice of medical, dental, and vision plans, company paid short and long term disability coverage, paid time off including flexible time off for exempt employees, paid vacation for non-exempt employees, and paid sick leave in compliance with applicable law in addition to paid parental leave, discounted meals and exclusive perks across the Wonder family of brands.
Eligibility, effective dates, and available plan options vary by employment classification and location. To learn more about benefits for this role, visit our Careers page here.
A Final Note
At Wonder, we build the best teams by hiring with an objective lens — evaluating people for their potential while championing diversity, equity, and inclusion. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. As part of our commitment to fair and compliant hiring practices, Wonder participates in the federal government's E-Verify program to confirm employment eligibility. If you need an accommodation during the interview process, please let your recruiter know.
We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.
