The posting
What you'll do As Music Creative Lead, you will define and evolve H&M's sonic identity, ensuring music strengthens brand expression, cultural relevance and customer engagement across every touchpoint. You will translate creative vision into music direction that elevates storytelling, shapes memorable brand experiences and connects H&M to culture through sound, artists and creative collaborations. In this role, you will: Define and own H&M's sonic identity across consumer touchpoints, ensuring music consistently reinforces brand expression and cultural relevance. Translate creative vision into clear music direction across content streams, events, in-store experiences and other key brand touchpoints. Guide music and artist selection across production tiers, from Tier 1 campaigns to scalable content, ensuring consistency and creative excellence. Partner closely with content, creative and PR teams to ensure music choices, artist collaborations and cultural moments strengthen creative concepts and audience resonance. Provide creative direction to agencies and external partners on music selection, playlists, artists and sound references in line with overall brand and creative direction. Identify opportunities where music, artists and culture can amplify H&M's brand positioning, storytelling and customer engagement. Collaborate closely with the Music Operations & Partnerships Lead to ensure music direction is effectively delivered through the right partnerships, licensing solutions and operational frameworks. Develop music frameworks, references and creative guidelines that support teams in making consistent and brand-aligned decisions. Stay ahead of music trends, creator culture, emerging artists and platform developments to keep H&M's sonic expression current and forward-looking. Champion innovative approaches to music and sound that enhance customer experiences across physical and digital channels.
Who you'll work with You will be part of Creative Direction team and work closely with the Creative Director, Art Directors, Creative Strategists, PR teams, content creators, producers, agencies and external music partners. Together, you will create culturally relevant experiences that connect fashion, music and storytelling across global audiences. Who you are We are looking for people with: Extensive experience within the music industry, combined with a strong understanding of fashion, culture and brand-building. Proven experience shaping music direction for large-scale productions, campaigns or brand experiences. Deep understanding of how music supports storytelling, emotional connection and brand expression. Strong awareness of artists, music scenes, cultural movements and emerging trends across global markets. Experience curating sound references, playlists and artist recommendations that elevate creative concepts. Strong ability to translate creative direction into clear music briefs and actionable recommendations for agencies and external partners. Experience collaborating across creative, content and production organisations. Understanding of music licensing, sync rights and music usage considerations, enabling effective collaboration with operational and partnership teams. Excellent communication, presentation and stakeholder management skills.
And people who are: Passionate about music, culture and creativity. Naturally curious and highly connected to emerging cultural movements. Strategic thinkers who can balance creative ambition with business objectives. Collaborative and skilled at building strong relationships across creative disciplines. Comfortable operating between high-level creative direction and practical execution. Forward-thinking and constantly exploring new ways music can strengthen customer engagement and brand relevance.
Who we are H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future. Why you'll love working here At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities around the globe. This is an opportunity to define the sound of one of the world's leading fashion brands. You'll work where fashion, culture, artists and creativity intersect, shaping how H&M connects with customers through music-driven storytelling and culturally relevant experiences around the world. Join us Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it's our people who make us who we are. Take the next step in your career together with us. The journey starts here. We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you not to attach a cover letter in your application.
