Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 6 hours ago

Assistant Director, Content Marketing

Hachette Book Group23 open roles

Where
New York Office - 1290 Avenue of the Americas
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowAssistant Director, Content MarketingHachette Book Group · New York Office - 1290 Avenue of the Americas

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Hachette Book Group's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. Hachette Book Group postings stay open a median of 8 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 6 hours ago

Hachette Book Group median: 8 days open

The posting

ASSISTANT DIRECTOR, CONTENT MARKETING

The Assistant Director, Content Marketing leads content strategy and execution across Hachette Book Group’s five reader communities: Novel Suspects, Open Book, Little Chapters, and two new verticals currently in development (romance and wellness; brands in development), plus HBG’s corporate email program. This role owns the editorial voice, content calendar, and campaign concepts for each community, translating HBG title and author priorities into content built for that community’s audience. Performance data informs and sharpens the work: the ideal candidate should be able to look at a large data set, find opportunities, and fold that into the content plan. They are accountable for a continuous test-and-learn program to grow audience reach, engagement, and lifetime value across the full portfolio. The role manages one direct report and works cross-functionally with imprint marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Cross-Vertical Content & Campaign Execution Own end-to-end content strategy and execution for the portfolio: the content calendar, campaign concepts, editorial voice for each community, tailored to its distinct audience, and prioritized using audience data (traffic patterns, engagement, retention, revenue), business needs, and SEO insights. Follow a structured intake and prioritization process with imprint teams so priority titles and campaigns are evaluated for audience fit and content opportunity, then translated into a concrete content plan for each vertical. Collaborate with internal imprint teams to surface priority titles and campaigns, and track the incremental impact of each vertical's content support for key titles (traffic to retailer pages, click-through lift, engagement relative to baseline) to inform future content decisions.

Data Fluency & Testing Maintain a rigorous, working command of performance data across the portfolio, with the ability to analyze raw data within Google Analytics, Klaviyo, and social platform analytics tools to determine underlying performance drivers, rather than relying solely on summary-level dashboards. Interpret performance data for each vertical on an ongoing basis: distinguish meaningful trends from statistical noise, determine the underlying causes of over- or under-performance in content, campaigns, or sends, and translate findings into clear implications for the content strategy. Respond promptly to performance signals by initiating tests (e.g., headlines, layout, calls to action, send time, format, or display order) in response to identified underperformance or emerging opportunity, and evaluate outcomes against established benchmarks on an ongoing basis. Prepare and deliver a monthly cross-vertical performance report to leadership summarizing key results, areas of decline, and the corresponding content or testing response; monitor list health metrics (growth, churn, engagement, and inactivity) on a continual basis to identify issues promptly.

Audience Segmentation & Lifecycle Define funnel-stage audience strategy — top (reach, impressions), mid (engagement, site visits), and bottom (email capture, click-throughs, purchase-related behaviors) — for each of the five verticals, and shape content accordingly at each stage. Partner with the Email, Retention, and Automation lead on segmentation strategy (subgenre or content interest, engagement level, recency/frequency, life stage) and brief tailored content for each journey — welcome flows, re-engagement, win-back, acquisition — across every vertical and the corporate email program.

Social Media, Influencer, and Partnerships Develop a content and posting strategy for each vertical's presence on Instagram, Facebook, X, and YouTube, grounded in performance data (best-performing formats, topics, posting times, frequency), and iterate based on ongoing analysis. Build and document response and engagement guidelines; monitor community sentiment and themes, and feed insights back into content and campaign planning. Design a content-driven influencer partner strategy: objectives, selection criteria, and creative briefs with standardized reporting used to refine investment and partnership models.

Team Leadership Manage and develop one direct report: set clear content and campaign goals, review work product for quality and audience fit, and hold a consistent editorial and reporting cadence across all five verticals. Delegate day-to-day content execution appropriately while retaining direct ownership of strategy, editorial quality, and senior-level reporting.

Innovation & New Vertical Incubation Own the content and go-to-market plan for the newest verticals, defining the editorial approach and a clear evaluation checkpoint before scaling further investment. Source, assess, and execute brand partnerships that increase audience reach, improve content discoverability, and contribute measurable lifts in email acquisition across the portfolio.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

Excellent, concise writing and editing skills across newsletters, landing pages, and social media, with a strong sense of fit and voice, and the ability to adapt tone across distinct audiences. Significant experience managing multiple content brands concurrently, with demonstrable, quantified impact on website traffic, email performance, and social performance. Deep familiarity with and enthusiasm for genre marketing and audience behavior (subgenres, key authors, communities, seasonal trends). Experience building and managing editorial calendars and content operations, aligning output with data-driven priorities. Deep fluency with data: able to read and parse large data sets, segment audiences, and understand what the numbers mean about performance. Proven ability to set KPIs, define success metrics, and revise a content plan based on evidence rather than intuition alone. Experience managing or mentoring at least one direct report, with the judgment to delegate execution while retaining ownership of quality and results. Knowledge of social influencer communities and relevant ecosystems, with experience briefing content and measuring partnership performance. Highly organized, able to manage concurrent workstreams and comfortable using project management tools and cadenced reporting to drive accountability. Meticulous attention to detail in content accuracy, attribution, formatting, and tracking implementation. Proficiency with WordPress, Google Analytics, social media tools, and Klaviyo, with the ability to use these tools for ongoing optimization. Working knowledge of Notion. Basic Photoshop and HTML skills a plus.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Hachette Book Group's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Hachette Book Group's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Hachette Book Group's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.