Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 days ago

Lead, Digital Marketing

Harrow, Inc.43 open roles

Where
United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowLead, Digital MarketingHarrow, Inc. · United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Harrow, Inc.'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.9% of postings close within 7 days. Measured by our own scanner across the market. Harrow, Inc. postings stay open a median of 29 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.9%7 days
  4. 22.4%14 days
  5. 38.1%30 days
  6. 59.0%60 days
This job: posted 3 days ago

Harrow, Inc. median: 29 days open

The posting

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.

Who is Harrow?

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

  • An expanding Retina Portfolio including IHEEZO®, TRIESENCE®, BYOOVIZTM, and OPUVIZTM
  • A broad Dry Eye Disease product line, led by VEVYE® and bolstered by well-known adjacent ocular surface disease products such as FLAREX® and FRESHKOTE®
  • A peri-operative Surgical product line, led by TRIESENCE®, and BYQLOVITM
  • A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO®, NATACYN®, and VERKAZIA®
  • A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Lead, Digital Marketing

Harrow | Reports to: Head, Marketing

Position Summary

Owns Harrow’s enterprise digital marketing platform across all three franchises: social media, omnichannel campaigns, paid media, website and SEO, and digital measurement. Runs one shared intake queue so every brand gets digital capability without duplicating headcount.

Core Responsibilities

  • Set the digital, social, and omnichannel strategy for all franchises and Harrow corporate channels, built on HCP and patient journeys.
  • Run the shared intake queue, prioritizing requests from the franchise pillars and platforms based on demand impact.
  • Own paid media planning and buying for HCP and consumer audiences with agency partners.
  • Own website, SEO, and content strategy; govern modular content and asset reuse.
  • Define segmentation, personalization, and channel mix rules using Analytics.
  • Own digital KPIs and dashboards; report channel ROI to the Head of Marketing.
  • Partner with Marketing & Commercial Operations, which administers the CRM and martech stack, on the technology roadmap.
  • Lead and develop social and digital marketer(s).
  • Develop field-facing digital tools and integrate digital into field efforts with Sales.
  • Amplify KOL content platforms (e.g., video series) across digital and social channels.
  • Bring digital programs into launches, lifecycle marketing, and congress initiatives.
  • Serve as the subject-matter expert and brand ambassador for Harrow’s digital and social presence, internally and externally.
  • Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in market.

Qualifications & Requirements

  • Bachelor’s degree; 10+ years in digital marketing, including 6+ in pharma, biotech, or healthcare; prior agency experience a plus.
  • Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO.
  • Built omnichannel programs using CRM data.
  • Has taken digital assets through PRC/MLR review; knows FDA promotional, privacy, and social-media rules.
  • 3+ years managing people and agencies.
  • Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
  • Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

  • HCP media planning and marketing-mix measurement.
  • Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

  • Remote (U.S.)

Travel

  • Approximately 25%

Comp: $230,000 Plus Bonus

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Harrow, Inc.'s own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Harrow, Inc.'s form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Harrow, Inc.'s answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.