The posting
Company Profile:
HB+ is more than a health and wellness brand—it’s a movement to make fitness fun, inclusive, and transformative. Founded by Subhadeep (“Happy Boy”) and Selina, HB+ has been redefining fitness for over four years. We’ve moved beyond traditional ideals like abs and zero-figures, focusing instead on personalized health journeys that include strength, agility, flexibility, self-defense, and mental well-being.
Our philosophy is simple: True health is a balance of body, mind, and gut. We’ve built a flexible, 24/7 online ecosystem that empowers busy professionals to prioritize their health without sacrificing their schedules. Whether it’s live-guided workouts, nutrition advice, or mental health support, HB+ is committed to helping people lead healthier, happier lives.
Now, we’re taking the next step with HOP (An HB+ Studio)—our first physical space where our online values come to life. HOP will be a hub for innovation, community, and creating a lifestyle that inspires people to prioritize their well-being.
Fun fact: The “+” in HB+ represents our belief that fitness goes beyond physical health. It’s about mental clarity, emotional stability, and gut health—all combining to create holistic happiness. It is also inspired from the red cross symbol signifying health care and health aid.
Why Join Us?
At HB+, we are looking for growth-oriented individuals who thrive on challenges and see opportunities in problems. If you believe in creating solutions, contributing meaningfully to teams, and constantly evolving, we want you on our journey.
Here, you’ll be part of a culture that values innovation, teamwork, and personal development. HB+ isn’t just about fitness—it’s about creating impact, whether it’s for our clients, our team, or the communities we touch.
Number of Vacancy: 01
Experience Level: 2-4 Years
Salary: 3 Lakhs - 4 Lakhs P.A.
Employment Type: Full-Time Work from Office
Location: Bhubaneswar, Odisha
Device Requirements: Own Laptop
Job Summary:
We are seeking a creative and dynamic Associate (Marketing & Sales) to join our team and support the execution of innovative marketing strategies. In this role, you will collaborate with the marketing team to enhance brand awareness, generate leads, drive social engagement, and build client relationships. Your responsibilities will include assisting in campaign creation, managing digital and social media efforts, conducting market research, and analysing performance metrics. Content creation should be your passion, not just another job, and if it is, your educational qualification will not matter to us. We value genuine enthusiasm, creativity, and the ability to showcase your work over formal degrees, so if you love creating content and are eager to grow in a fast-paced environment, we would love to hear from you.
Roles and responsibilities:
Sales Communication:
- Develop and implement sales strategies to attract new clients and retain existing ones, leveraging both digital and traditional channels.
- Build and maintain long-lasting relationships with clients to foster loyalty and repeat business.
- Collaborate with internal teams (marketing, operations, trainers) to coordinate promotional campaigns, events, and services sales.
- Manage and update client and lead information using Zoho CRM, ensuring data accuracy and actionable insights.
- Respond promptly to client inquiries and feedback, ensuring high levels of satisfaction and service.
Content Creation and Management:
- Plan, create, and publish engaging content (blogs, articles, social posts, newsletters, videos, and web copy) aligned with brand voice and business goals.
- Develop and maintain a content calendar to ensure consistent, timely publishing across all channels.
- Research industry trends, audience needs, and competitor content to generate fresh, relevant ideas.
- Write, edit, and proofread content to ensure accuracy, clarity, and adherence to brand and style guidelines.
- Optimize content for SEO using keyword research, meta tags, and best practices to improve organic reach and rankings.
- Collaborate with designers, video editors, and subject matter experts to produce high-quality visual and multimedia assets.
- Manage content across platforms such as the CMS, website, and social media, keeping it updated, organized, and archived.
- Track and analyze content performance (traffic, engagement, conversions) and use insights to refine strategy.
- Repurpose and refresh existing content to extend its lifespan and maximize ROI.
- Ensure all content meets quality, legal, and compliance standards, including copyright and brand guidelines.
Event Management and Marketing:
- Assist in planning and coordinating small-scale events, including webinars, workshops, curated workout sessions, or client meetups.
- Manage logistics such as venue coordination, guest invitations, and event promotion through digital channels.
- Oversee event marketing campaigns, including email invitations, social media promotion, and post-event follow-ups.
- Collaborate with internal teams to ensure event materials (e.g., banners, promotional items) are ready and aligned with brand guidelines.
Research and other additional responsibilities:
- Monitor industry trends and competitor activities to provide insights for marketing strategies.
- Perform valid and reliable market research, SWOT analysis and interpret data, formulate reports and make recommendations.
- Help with administrative tasks such as tracking budgets, coordinating schedules, and maintaining marketing files and records.
Qualifications & skills required:
- Qualification: Bachelor's degree in Marketing, Communications, Business, or any domain with relevant experience.
- Experience: 2 - 4 years of experience in social media management, event coordination, client engagement, lead generation or marketing support roles.
- Skills:Proficiency with social media platforms and management tools (e.g., Instagram, LinkedIn, Facebook, Canva etc.). Experience on working with Adobe, Canva, Figma will be a plus. Basic knowledge of Email marketing, Whatsapp Marketing, Meta Business Suite, CRM tools (e.g., Mailchimp, HubSpot, Zoho CRM,.) is an advantage. Experience with event planning or coordination is an advantage.
- Personal Traits:Strong written and verbal communication skills. Ability to work independently and collaborate with cross-functional teams. Detail-oriented with excellent organisational and time-management abilities. A proactive, solutions-oriented mindset. Adaptable and willing to take on new challenges. Strong interpersonal skills and the ability to engage with clients and team members alike. Able to work in a fast-paced environment. Team player with a positive attitude and strong problem-solving skills. Ability to unlearn outdated practices and adopt new ones. Skilled in providing and receiving constructive feedback.
What We Offer:
- Annual Leaves
- Health Insurance (Optional)
- Complimentary health studio/online workout membership
- A supportive and energetic work environment
- Competitive salary and performance-based incentives
- Opportunities for growth and career advancement in the fitness industry
Application Process:
- Carefully read the JD and apply for the role.
- On receipt of the application, the HR Team will do a quick telephonic screening and will send an assignment for screening round.
- A first round of interview with the Marketing head and final round of interview with the founders will be conducted.
- Selected candidates shall be intimated via mail directly by the HR Team and the orientation process will follow.
- Post intimation and dispatch of offer letters, the on-boarding process will begin.
Equal Opportunity Clause:
HaSel Group of Companies provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by Indian laws.
Want to know more about us? Check out the key links below:
- Website: https://hbplus.fit/
- Instagram: https://www.instagram.com/hopwith_hb/
- LinkedIn: https://www.linkedin.com/company/hbplus/
- Studio_Location: https://maps.app.goo.gl/3kyqyEad7zMhuswGA
- Work Location: https://maps.app.goo.gl/YbfMacv3mrf2on756
