Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 4 hours agoWe saw it 27 min after it went up

Director, Consumer Comms & Social Media

Headway94 open roles

Pay
$212,000 – $265,000 a year
Where
US
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Consumer Comms & Social MediaHeadway · US

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Headway's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.7% of postings close within 7 days. Measured by our own scanner across the market. Headway postings stay open a median of 59 days.

Share of postings closed within
  1. 2.3%1 day
  2. 4.8%3 days
  3. 13.7%7 days
  4. 22.1%14 days
  5. 37.6%30 days
  6. 59.1%60 days
This job: posted 4 hours ago

Headway median: 59 days open

The posting

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Consumer Comms & Social Media based in the United States.

We are seeking an experienced communications and brand leader to build and lead a consumer communications and social media function from the ground up. In this strategic, hands-on leadership role, you will shape brand visibility, strengthen public trust, and position the organization at the center of relevant cultural conversations. You will oversee a comprehensive content strategy spanning earned media, organic social, and content marketing to increase awareness and engagement across multiple audiences. Working closely with research, analytics, brand, and product marketing teams, you will transform data and insights into compelling stories that resonate with consumers. You will also lead and develop a high-performing team while building strong relationships with media outlets and external partners. This is an opportunity to make a lasting impact on the accessibility and perception of mental healthcare through innovative storytelling, strategic communications, and creative brand positioning.

Accountabilities:

  • Develop and lead the consumer communications and social media function, establishing its strategy, processes, priorities, and long-term vision.
  • Define and execute consumer communications and earned media strategies that strengthen brand awareness, credibility, and relevance across key media outlets and cultural conversations.
  • Build and maintain strong relationships with journalists, reporters, and influential consumer media contacts while managing external public relations agency partnerships.
  • Lead a data-driven storytelling strategy by collaborating with research and analytics teams to transform proprietary insights, research findings, and industry data into compelling consumer-facing content.
  • Develop and manage an integrated content distribution strategy across earned, owned, and social media channels to maximize visibility, engagement, and brand impact.
  • Build and lead the organic social media team, defining channel priorities, developing platform-specific strategies, and creating content that drives meaningful audience engagement.
  • Oversee content marketing initiatives across multiple platforms, including blogs, YouTube, newsletters, and other relevant digital channels.
  • Strengthen brand discoverability across traditional search engines, social platforms, and emerging AI-powered tools, ensuring that content is accessible and relevant wherever consumers seek information.
  • Monitor cultural trends, industry developments, and public conversations to identify opportunities for meaningful brand participation and increased visibility.
  • Develop creative, timely, and strategically aligned campaigns that generate attention, encourage conversation, and differentiate the brand in a competitive market.
  • Take calculated creative risks to establish memorable brand moments while ensuring all communications remain authentic, consistent, and aligned with organizational values.
  • Lead, mentor, and develop a high-performing team while remaining actively involved in content creation, strategic execution, and day-to-day communications initiatives.
  • Collaborate closely with communications, brand, product marketing, and other cross-functional stakeholders to ensure consistency across messaging and consumer touchpoints.
  • Measure and optimize communications performance, including media coverage, share of voice, audience engagement, brand awareness, and content effectiveness.
  • 10+ years of professional experience in consumer communications, public relations, brand communications, or a closely related field.
  • At least 3 years of in-house leadership experience, including managing, mentoring, and developing teams.
  • Demonstrated experience building a consumer communications, public relations, or brand function from the ground up.
  • Strong media relations expertise, with established relationships with journalists and reporters at relevant consumer publications and media outlets.
  • Proven experience developing and executing earned media strategies and managing external communications or public relations agencies.
  • Experience leading or closely partnering with organic social media and content marketing teams, with a strong understanding of digital audience behavior and platform-specific strategies.
  • Demonstrated ability to develop effective social media strategies, identify the right channels, create engaging content, and drive meaningful audience growth beyond vanity metrics.
  • Excellent data storytelling skills, with the ability to translate research, analytics, and complex information into accessible, engaging, and compelling consumer narratives.
  • Strong understanding of content marketing and digital distribution across platforms such as blogs, YouTube, newsletters, and emerging digital channels.
  • Familiarity with search optimization, digital discoverability, and the evolving role of large language models and AI-powered tools in how consumers find and consume information.
  • Strong cultural awareness and editorial judgment, with the ability to identify relevant trends and connect brand messaging to broader public conversations.
  • Creative and entrepreneurial mindset, with a track record of developing innovative campaigns and distinctive brand moments that generate meaningful attention.
  • Willingness to take calculated risks while maintaining brand integrity, strategic alignment, and sensitivity to audience expectations.
  • Proven ability to operate as a player-coach, combining strategic leadership with hands-on execution in a fast-paced and evolving environment.
  • Excellent written and verbal communication, storytelling, presentation, and stakeholder management skills.
  • Strong cross-functional collaboration skills and the ability to influence stakeholders across communications, marketing, research, and leadership teams.
  • Experience in mental healthcare, behavioral health, healthcare, or another regulated industry is considered a strong advantage.
  • Passion for improving access to mental healthcare and contributing to initiatives with meaningful social impact.
  • Competitive annual salary ranging from $212,000 to $265,000.
  • Equity compensation, providing meaningful ownership opportunities.
  • Comprehensive medical, dental, and vision insurance.
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
  • 401(k) retirement savings plan, with employer matching scheduled for 2027.
  • Fertility benefits and reimbursement through Carrot Fertility.
  • Paid parental leave.
  • Paid medical leave.
  • Paid caregiver leave.
  • Fully remote working arrangement.
  • Comprehensive health and wellness benefits.
  • Opportunity to build and lead a strategic communications function with significant organizational visibility and impact.
  • Collaborative and inclusive working environment that values diversity, creativity, professional development, and individual contributions.

How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Headway's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Headway's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Headway's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.