The posting
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage - but even more excited about making history.
Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
Salary - £33,000 - £38,000 - Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge, and relevant expertise.
The Role…
As the Membership Content Editor, you will develop and implement a content strategy that delivers against Country Living’s Artisan Collective B2B membership objectives. Working under the direction of the Memberships Director, you will be responsible for delivering content into both B2B and B2C channels.
This role will act as linchpin between the B2B membership team and Country Living editorial team to ensure all content opportunities are seized. It will require creative thinking, active ideas generation and a proactive approach to content.
Main Duties…
B2B platforms
- Monitor the B2B content and events calendar. Strategize and execute supporting marketing content and other coverage.
- Create exclusive membership content, including articles, guides and newsletters.
- Support with content on the Country Living Marketplace website when needed including shopping hubs and seasonal shopping guides with SEO front and centre.
- Manage the relevant B2B Instagram accounts, creating content that is effective, engaging and on brand.
- Attend Country Living events to gather multiplatform content.
- Regularly report on B2B content performance to wider team and constantly use analytics tools and data to adjust, mould and accelerate strategy.
B2C platforms
- Create and maintain a content matrix that ensures appropriate coverage for Artisan Collective members across Country Living editorial channels.
- Work closely with the editorial team to ensure that the agreed Artisan Collective coverage is adhered to across the year, and when required support in the delivery of editorial content.
- Work with editorial team to stay up to date with wider brand opportunities for artisans.
- Create digital editorial content to support Artisan Collective, including shopping galleries and news stories.
- Support the marketing team in the production of member newsletters and promo pages if needed.
- Work with editorial team to regularly report on B2C content performance and share with wider team.
What We Are Looking For…
- A proven track record of working on multiple digital brands at an editor level. The ability to multi-task, remaining calm and professional under pressure.
- An aligned interest with Country Living content, including style and interiors, homes and gardens, sustainability, wildlife and artisans.
- A strong eye for data and content strategy, comfortable using Google Analytics and other insight tools to inform content and set targets.
- A solid knowledge of both SEO and E-commerce, and how to build a strong search strategy that results in both traffic growth and revenue with the best possible UX.
- A thorough understanding of social platforms ranging from Facebook and Instagram, to TikTok, Pinterest and YouTube, and how to use them to grow brand ID.
- Keep up to speed with new developing social platforms.
- A proven track record of excellent idea generation, pitching and writing.
- An excellent team player with proven collaboration skills.
- Knowledge of Photoshop and social media content creation tools.
- Basic video editing skills.
Benefits…
(Your benefits at Hearst UK are more than just extras - they are tools to help you thrive in every part of life.)
Hearst Exclusives - Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
- Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
Inclusion, Health & Wellbeing - Feel Your Best
- Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness - Boost Your Budget
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
