The posting
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage – but even more excited about making history.
Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
Salary - Circa £39,000 Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge, and relevant expertise
The Role…
As Social Media Manager for Hearst UK’s Entertainment portfolio, you’ll own the social strategy across Digital Spy, BEST and Inside Soap, helping grow audiences, drive traffic and revenue, and build highly engaged entertainment communities.
You’ll be responsible for the day-to-day social output across Facebook, Instagram, TikTok, X, Pinterest and other relevant platforms. You’ll work closely with editorial teams to identify the stories, moments and formats that will perform best socially — from breaking TV and celebrity news to soap spoilers, interviews and major entertainment moments.
This is a hands-on role, so you’ll create, edit, publish and schedule social content yourself, while using performance data to understand what’s working and where we can improve. You’ll also be a strong voice for social across the portfolio, helping shape best practice, tone and strategy across all three brands.
Main Duties…
- Develop and deliver social strategies for Digital Spy, BEST and Inside Soap.
- Own day-to-day publishing and scheduling across key social platforms.
- Work closely with editorial teams to maximise the social potential of stories, exclusives and entertainment moments.
- Create and edit fast-turnaround social content, including video, clips, images and graphics.
- Tailor content to the different audiences, tones and behaviours of each brand.
- Support traffic, audience, engagement and revenue targets through social.
- Use True Anthem and Dash Hudson to publish, monitor and optimise performance.
- Produce regular reporting and turn social data into clear, actionable recommendations.
- Set and maintain social best practice across tone, visual language and platform approach.
- Stay close to emerging platforms, formats and trends and identify opportunities for growth.
What We’re Looking For…
- Strong experience managing social media for a publisher, entertainment brand or similar consumer-facing business.
- A genuine passion for TV, soaps, movies, celebrities and pop culture, with a strong instinct for what audiences will engage with.
- Strong understanding of how social platforms, algorithms and formats work.
- Hands-on experience creating, publishing and scheduling social content.
- Good video and image editing skills.
- Strong analytical skills, with experience using social data and spreadsheets to identify insights.
- Excellent writing skills and the ability to adapt tone across different brands.
- Strong stakeholder management skills and confidence working with editorial and commercial teams.
- A fast-moving, proactive approach and the ability to react quickly to breaking entertainment stories.
Benefits…
(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)
Hearst Exclusives - Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
- Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
Inclusion, Health & Wellbeing: Feel Your Best
- Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness - Boost Your Budget
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
