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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. heartlandbehavior postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 122 days ago

heartlandbehavior median: 1 days open

The posting

ROLE: The Talent Growth & Content Strategist will be the driving force behind BK Behavior’s digital recruitment presence. This role will own the strategy and execution of all recruitment marketing initiatives — from social media and content creation to employer branding. This is a hands-on, creative role focused on building and nurturing a strong pipeline of talented behavior technicians and clinical staff through high-impact content and community engagement.

RESPONSIBILITIES: (Include, but are not limited to):

Recruitment Marketing & Pipeline Growth

  • Develop and execute creative campaigns to attract candidates for behavior technician and clinical roles across all service states.
  • Manage and grow BK Behavior’s employer brand across Indeed, LinkedIn Life, and other talent platforms.
  • Partner with the recruiting and operations teams to ensure content supports open positions and hiring goals.

Content Creation & Strategy

  • Plan, write, and produce high-performing blog content optimized for organic traffic and education.
  • Use keyword research tools and analytics to identify content gaps and develop topics that drive traffic and candidate conversions.
  • Create scroll-stopping, viral-ready content for LinkedIn, TikTok, and other social platforms that showcases company culture, career growth, and mission-driven work.

Social Media & Brand Presence

  • Own the strategy and content calendar for all recruitment-related social channels.
  • Stay ahead of trends, leveraging cultural moments, trends, and storytelling techniques to drive engagement.
  • Building up a large presence on instagram
  • Camera facing or narrating engaging videos
  • Collaborate with the Director of Marketing on campaigns that highlight BK Behavior’s people, impact, and growth.

Projects & Initiatives

  • Lead creative projects such as the Brand Ambassador Program and local community digital presence campaigns.
  • Build relationships with current team members to spotlight authentic employee stories.
  • Track campaign performance, optimize content strategy, and report on results

REQUIREMENTS:

Qualifications: Proven experience creating engaging video and written content across platforms like TikTok, LinkedIn, and Instagram; excellent writing and storytelling skills - able to capture both brand tone and human emotion; passion for BK Behavior’s mission of helping children thrive through quality ABA therapy.

Work Schedule: 36 hour general workweek, from Monday-Thursday 9:00-5:00 PM, and Fridays 9:00-1:00 PM.

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