The posting
Define your future at HL Bank Singapore
Functional (job responsibilities)
A. Product Strategy, Shelf Management & Governance
- Own and curate the private bank’s product shelf across investment solutions, structured products, lending, deposits, foreign exchange (FX), OTC derivatives, funds/alternatives, and insurance.
- Manage end-to-end product lifecycle governance, including Target Market Assessments (TMA), new product approvals, periodic product reviews, re-certifications, and sunsetting decisions in full alignment with MAS regulations.
- Manage strategic relationships with internal product manufacturing desks, external product partners, fund houses, and third-party financial solution providers.
- Continuously benchmark product and pricing offerings against peer private banks, identify market gaps, and recommend enhancements to maintain a competitive and commercially viable product shelf.
B. Business Planning, Performance & Commercial Analytics
- Drive the formulation and execution of the annual business plan, departmental financial budgets, and core KPIs (AUM, Net New Money [NNM], net interest/fee income, and margins).
- Establish and run the monthly and quarterly business review (MBR/QBR) cycles, delivering executive dashboards, P&L analyses, and strategic performance commentary.
- Monitor front-office pipeline progression, RM sales productivity metrics, and client segment profitability to identify commercial run-rate gaps and revenue uplift opportunities.
- Identify, evaluate, and size business growth initiatives, covering new client segments, regional booking corridors, and cross-divisional referral/cross-sell programs.
C. Chief of Staff to the Head of Private Wealth
- Author and prepare high-level briefings, Board of Directors papers, Management Committee submissions, and executive talking points for the Head of Private Wealth.
- Structure and manage the agenda for business leadership meetings, town halls, and strategy offsites; drive tracking and accountability for key follow-up action items across departments.
- Act as the primary gatekeeper and escalation contact for cross-functional bottlenecks, operational conflicts, and business exceptions across front, middle, and back offices.
- Represent the Head of Private Wealth in internal working groups, regional committees, and operational governance forums as delegated.
D. Front-Office Enablement & Client Solutioning
- Support RMs and Team Heads in senior client meetings, investment pitches, and portfolio reviews, providing technical expertise and tailored solution structuring for UHNW/HNW clients.
- Deliver technical product briefings, sales playbooks, and training workshops to Singapore RMs and ICs to elevate front-office advisory quality and product knowledge.
- Partner with marketing and investment strategy teams to organize high-impact client events, CIO outlook seminars, and product campaigns.
- Channel feedback from clients, RMs, and ICs into actionable requirements to shape the regional product roadmap and platform enhancements.
E. Digital, Operations & Efficiency Transformation
- Partner with IT and Operations to define and prioritize key digital and technology initiatives, including client digital portals, automated client onboarding, and bespoke portfolio reporting.
- Map and streamline front-to-back sales, trade execution, and operational lifecycles to reduce processing turnaround times, eliminate manual errors, and lower cost-to-serve.
- Direct project delivery and change management frameworks for business and regulatory transformation programs across the private wealth division.
Managerial (team/group responsibilities)
- Partner with HR on workforce budgeting, headcount tracking, RM recruiting pipelines, capacity planning, and structured onboarding for new hires.
- Champion an open, high-performance team culture, fostering seamless cross-functional collaboration and conduct discipline across sales and non-sales teams.
Organizational (organizational responsibilities)
- Maintain close, proactive relationships across Compliance, Risk, Legal, Finance, Operations, and Technology to ensure business initiatives progress smoothly.
- Function as First Line of Defence (1LoD), ensuring all new products, sales practices, marketing materials, and client investment suitability checks strictly adhere to MAS rules, Fair Dealing guidelines, and AML/CFT standards.
- Act as the primary Singapore liaison with the Malaysia-based Regional Product Management team and Group counterparts to harmonize cross-border strategy, product roadmaps, and governance frameworks.
About HL Bank Singapore HL Bank Singapore is the Singapore branch of Hong Leong Bank, a premier regional financial services leader headquartered in Malaysia with a rich heritage of over 120 years. Listed on Bursa Malaysia and a key member of the extensive Hong Leong Group, we operate a robust network of approximately 250 branches across Malaysia, with a strategic regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
As a Full Bank in Singapore, we serve as a vital hub for the Group’s regional ambitions. A cornerstone of this strategy is our sophisticated "advisory-first" wealth proposition through HLB Private Bank and HLB Priority. By combining our deep Asian market roots with a landmark strategic alliance with Swiss private bank Lombard Odier, we provide world-class wealth architecture and bespoke solutions for our clients.
Beyond our wealth focus, we deliver excellence through four core business pillars: Business & Corporate Banking, Personal Financial Services, Private Wealth Management, and Global Markets. This "Integrated Approach" allows our talent to collaborate seamlessly across segments, ensuring we effectively meet the multifaceted needs of high-net-worth individuals, business founders, and corporate enterprises alike.
At HL Bank Singapore, our people are central to our success, and as a recognized Human Capital Partner (HCP) by TAFEP, we are committed to progressive workplace practices and your professional development. We seek digitally inclined, customer-centric performers who thrive in a technology-focused environment, where we empower our teams with AI-enhanced tools and next-generation platforms to lead the industry. As part of a large, diversified conglomerate, we offer unrivaled opportunities to explore new grounds and build a challenging career path within a rapidly expanding regional landscape. Join us to be part of a proven value-creation story and shape the future of your own story at HL Bank Singapore.
