The posting
Summary: As the Marketing & Communications Specialist, you’ll be the storyteller and connector behind HODGE’s internal communications. This is primarily an internal-facing role focused on keeping team members across all of our business units informed, connected, and engaged. You’ll build strong working relationships with Operations, Human Resources, Safety, and more, turning their initiatives into clear, compelling content across all channels. Your work will directly shape a positive experience for team members across HODGE.
Essential Duties: Essential job duties for this position include the following items.
- Communication Planning and Execution: Develop and maintain comprehensive internal communication plans and content calendars to ensure consistency and timely messaging. Partner with leadership and Enterprise teams to brainstorm, strategize, and align content with company goals and culture. Plan, execute, and monitor internal communication campaigns from inception to completion.
- Content Creation and Storytelling: Craft compelling content, including feature stories, updates on company initiatives, and employee spotlights, to inspire and engage team members. Develop multi-channel internal communication campaigns across email, app notifications, print, and digital mediums. Tailor content to specific audiences, ensuring alignment with brand voice and strategic goals.
- Graphic Design and Digital Content: Work within HODGE’s brand standards to design artwork for all channels and initiatives, using Adobe Creative Cloud (Illustrator, InDesign, Photoshop). Provide creative direction to agency partners, when applicable. Publish and maintain content in the employee app, including regular review of landing pages.
- Campaign Monitoring: Track, analyze, and optimize communication performance, particularly via the employee app, providing data-driven insights for improvement. Ensure seamless coordination across multiple channels (employee app, email, print) and build alignment with broader marketing efforts.
- Relationship Building: Lead planning and coordination for monthly Co-CEO visits to HODGE locations, partnering with site leaders to create meaningful connections between leadership and team members. Build trusted, ongoing relationships with Operations leaders and their teams across HODGE locations to surface stories, gather updates, and understand the needs of team members in different roles and shifts. Serve as a go-to communications partner for HR, Training, and Safety, turning policies, programs, and initiatives into clear, engaging messages team members can act on.
- External Communication Support: Support external marketing efforts including managing Google My Business pages, drafting social media content, and contributing to special projects.
- Inventory Management: Oversee the inventory of print materials and branded merchandise, ensuring timely production and distribution to key stakeholders.
- Safety and Company Values: Promote a safety-first culture, partnering with the Safety team to ensure communications reflect the company’s dedication to safety protocols. Uphold and embody the company’s core values of Family, Integrity, Ambition, Respect, and Balance through all interactions and communication efforts.
- Additional Requirements: Ability to travel to HODGE locations as needed to connect with teams on site and capture stories. Flexibility to handle additional projects and contribute to a collaborative team culture.
Qualifications: To perform this job successfully, the Marketing & Communications Specialist must be able to perform each essential duty satisfactorily. The following requirements are representative of the minimum knowledge, skill, and ability required.
Education/Experience:
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Two or more years of experience in internal communications, corporate communications, marketing, or a related role.
Technical Skills:
- Strong technical writing and verbal communication skills, with the ability to create content that connects with diverse audiences.
- Experience with Adobe Creative Cloud, particularly Illustrator and InDesign.
- Hands-on experience publishing content in a content management system (CMS), such as an app, intranet, or website.
Relationship Building:
- Proven ability to build trusted relationships with leaders and frontline teams, ideally in operations, logistics, manufacturing, or warehouse environments.
Project Management:
- Strong organizational skills to oversee multiple projects simultaneously and meet deadlines.
- Ability to develop and execute communication strategies, including content calendars, ensuring consistency and alignment with company goals.
Digital and Analytical Skills:
- Experience analyzing communication performance and using data to make informed recommendations for improvement.
- Knowledge of social media content and management strategies.
Workplace Culture and Safety:
- Commitment to fostering a positive workplace and promoting safety in all communication efforts.
Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
