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Open nowFirst seen 2 hours ago

In-Home Care Services Sales Representative

homewellcareservicesofmaryland11 open roles

Where
Towson, MD
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Your applicationOpen nowIn-Home Care Services Sales Representativehomewellcareservicesofmaryland · Towson, MD

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The clock on this job

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Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.2%30 days
This job: first seen 2 hours ago

The posting

Role Overview

An In-Home Care Sales Representative is responsible for driving client growth, building referral relationships, and increasing service utilization for a home care agency. This role blends healthcare knowledge, relationship management, and sales performance.

Core Responsibilities

1. Business Development & Sales

  • Generate new client leads through networking, referrals, and outreach
  • Conduct in-home or virtual consultations with potential clients/families
  • Present care plans and close service agreements
  • Meet or exceed monthly/quarterly revenue and client acquisition goals
  • Must have at least 6monts to 1 years of in home health care experience

2. Referral Source Relationship Management

  • Build relationships with: Hospitals Rehab centers Assisted living facilities Social workers & case managers
  • Maintain consistent follow-ups and account management with referral partners
  • Attend community events, healthcare meetings, and networking functions

3. Client Assessment & Intake Support

  • Work with clinical/office team to: Assess client needs Recommend appropriate care services
  • Ensure smooth onboarding and service start-up
  • Act as a liaison between families and operations team

4. Market Growth & Strategy

  • Identify target markets (private pay, veterans, post-hospital discharge, etc.)
  • Analyze local competition and adjust outreach strategies
  • Develop territory growth plans

5. Reporting & CRM Management

  • Track leads, conversions, and follow-ups in CRM systems
  • Maintain accurate records of: Sales activity Referral contacts Pipeline status
  • Provide weekly/monthly sales performance reports

Performance Metrics (KPIs)

Sales Performance

  • New clients acquired per month
  • Revenue generated (weekly/monthly)
  • Conversion rate (leads → clients)

Activity Metrics

  • Number of referral visits per week
  • Calls/emails/meetings completed
  • Community events attended

Relationship Metrics

  • Active referral partners
  • Referral retention rate
  • Repeat referrals from key accounts

Operational Metrics

  • Speed of client onboarding
  • Client satisfaction (feedback, complaints)
  • Retention of new clients (30/60/90 days)

Key Skills & Competencies

  • Strong communication and persuasion skills
  • Knowledge of home care services and healthcare systems
  • Relationship-building and networking ability
  • Time management and self-driven performance
  • Basic understanding of insurance/private pay structures
  • Professional presentation and customer service mindset

Daily / Weekly Expectations

Daily

  • Conduct 5–10 outreach contacts (calls, visits, emails)
  • Follow up with active leads
  • Document activity in CRM
  • Coordinate with scheduling/operations team

Weekly

  • Visit 5–15 referral sources
  • Attend at least 1 networking/community event
  • Submit pipeline and performance updates
  • Review conversion opportunities with management

Success Profile

  • Consistently hitting or exceeding client acquisition targets
  • Strong referral network producing ongoing leads
  • High conversion rate and client satisfaction
  • Organized pipeline with minimal lead drop-off
  • Professional representation of the agency in the community

Common Challenges

  • Long sales cycles (family decision-making delays)
  • Competition from other agencies
  • Maintaining consistent referral flow
  • Balancing sales vs. operational coordination
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