The posting
Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative, and a little cheekier than you would expect, Honey Birdette has quickly become the most talked about lingerie brand. We inspire, create curiosity, and empower women through their beauty and confidence.
Who We Seek:
As our National Retail Manager UK & US, you will lead retail performance across our UK and US boutique network, driving sales, profitability, operational excellence, and customer experience.
Reporting to the Global Director of Retail, you will translate business priorities into clear retail action plans, coach and develop Area Managers, and use commercial insights to optimise sales, labour, inventory, and profit performance. Working closely with cross-functional teams, you will ensure every boutique delivers the bold, premium, and unmistakably Honey Birdette experience.
What You’ll Do - Job Responsibilities:
- Lead the retail sales and operations strategy across the UK and US boutique network.
- Coach and develop Area Managers, driving accountability, performance, and leadership capability.
- Own sales, labour, contribution, margin, shrinkage, and profit results across both markets.
- Partner with Finance and Planning on forecasting, wage budgets, and inventory planning.
- Build strong talent pipelines through succession planning, team development, and performance coaching.
- Drive a customer-first culture that delivers exceptional experiences and strengthens customer loyalty.
- Oversee inventory management, stocktake compliance, and loss prevention strategies.
- Lead the execution of retail campaigns, activations, projects, and business initiatives.
- Maintain strong communication rhythms and ensure operational consistency across all boutiques.
- Use data and insights to identify opportunities, improve performance, and drive continuous improvement.
What You’ll Bring - Qualifications and Skills:
- Experience: Minimum 6-8 years' experience in a multi-site retail leadership and operations role across national or international markets. preferably within premium or luxury retail.
- Strong commercial acumen with the ability to interpret sales, profit, and customer performance data.
- Demonstrated success developing Area Managers and building high-performing retail teams.
- Experience driving sales growth, labour optimisation, and profitable business outcomes.
- Strong stakeholder management and communication skills across geographically dispersed teams.
- Solid operational expertise across compliance, inventory management, reporting, and retail execution.
- Passion for delivering elevated customer experiences and retail excellence.
- A collaborative, hands-on leadership style with the ability to inspire, influence, and drive results.
- Must have unrestricted access to work in the U.S.
- Must be at least eighteen (18) years of age.
Physical Requirements
The work environment and physical demands described here are representative of those that an employee will encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Able to lift and carry up to 25 lbs., perform frequent standing, walking, repetitive finger, hand and wrist motions, as well as bending, stooping, reaching, squatting, kneeling, pushing, pulling, climbing ladders, and work with cleaning chemicals.
- Able to stand and walk for 8 hour shifts and 40 hours a week.
- Ability to use technology (mobile devices, computers).
The pay range for this position at commencement of employment is expected to be $130,000 - $150,000 annually, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
What We Offer:
- Competitive medical, dental, vision insurance plans with FSA and Dependent Care FSA options.
- Generous and Parental Leave Policy with eligibility extended to all parents regardless of gender or primary/secondary caregiver status.
- Pet Insurance for those who need it too!
- Employee Assistance Program.
- Pre-tax Transportation/Commuter Benefits options.
- Generous product discount!
- Paid Time Off.
- Employee Resource Groups.
- 401K program with Company match.
Working Conditions
Candidates understand that Honey Birdette is a subsidiary of PLBY Group. Our brands are focused on creative freedom, artistic expression, and sex positivity. As a result, you understand that the business concept is based partly on sex appeal, nudity, and/or sexual wellness products.
You may be exposed to individuals in sexy and/or sexually provocative clothing, either in person or in photographs or videos; lewd and/or obscene language; depictions of lewd, risqué, intimate, or explicit acts or behaviors; conversations and discussions about sex, sexuality, and the human anatomy; conversations and discussions where vulgar language may be used, and where sexual jokes and innuendo may be expressed in their presence.
Candidates acknowledge that they do not find the job duties or work environment as described above to be offensive, intimidating, hostile, or unwelcome. Candidates also understand that, if hired, nothing shall prevent you from notifying the company immediately if you are exposed to conduct of any type that you find offensive and/or that makes you feel uncomfortable while you are performing your job duties.
Equal Employment Opportunity
Honey Birdette is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and we make all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are.
