The posting
About Us:
Hoonigan serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.
Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.
Position Summary
The Catalog & Product Data Manager owns the quality, structure, and communication of product information across internal systems, customer-facing catalogs, eCommerce platforms, distributors, retailers, and third-party marketplaces. This role balances technical catalog expertise with product storytelling, packaging coordination, and cross-functional product education to ensure products are accurate, compelling, launch-ready, and easy for the organization and customers to understand.
The position is extremely cross-functional and collaborative, working at all levels of the organization and both internally and externally. Some of the teams this role partners closely with are Marketing, eCommerce, Product, Category Management, R&D, Supply Chain, Sales, Customer Service, IT, and external data partners to maintain reliable product data, develop customer-ready content, support new product launches, and serve as a product subject matter expert for internal teams.
The Catalog & Product Data Manager who excels in their role will have advancement opportunities in Product Management or Category Management.
Essential Responsibilities
Catalog and Product Data Management
- Own product catalog and inventory item data quality, governance, and publishing across internal systems, customer catalogs, eCommerce platforms, and channel partners.
- Manage data for all product types, including Driven Lighting Group brands, third-party brands, and packages.
- Maintain complete product records, including part numbers, descriptions, specifications, attributes, dimensions, pricing support, digital assets, packaging information, compliance details, and related documentation.
- Manage product data throughout the lifecycle, including new item setup, revisions, supersessions, consolidations, discontinuations, and channel-specific updates.
- Establish naming conventions, required fields, approval workflows, and audit practices that keep product information accurate and consistent.
- Use systems such as NetSuite, PDM Automotive, PIM tools, and advanced Excel to organize, validate, and distribute product information efficiently.
ACES and PIES Management
- Manage ACES and PIES data in accordance with current Auto Care Association standards, industry best practices, internal requirements, and customer-specific formats.
- Maintain accurate vehicle fitment and application data using VCdb, PCdb, Qdb, Brand Table, and other relevant industry reference databases.
- Validate data prior to publication and troubleshoot rejected, incomplete, or inaccurate submissions with data partners and channel customers.
- Monitor updates to standards and best practices, then implement changes.
New Product Launch Support
- Own product information readiness for new product launches, ensuring required data, fitment, copy, packaging details, images, installation materials, and supporting documentation are complete on time.
- Partner with Marketing, eCommerce, Engineering, Supply Chain, and Sales to collect, validate, approve, and publish launch content.
- Coordinate packaging content and design inputs, including product claims, feature callouts, specifications, compliance markings, imagery, and customer-facing messaging.
- Write and maintain clear product copy for catalogs, websites, marketplace listings, packaging, sell sheets, and other customer-facing materials.
- Track launch deliverables, identify missing inputs or risks, communicate readiness, and support post-launch audits and corrections.
Product Expertise, Content, and Training
- Serve as a product subject matter expert for internal teams, providing clear answers on product features, fitment, applications, positioning, specifications, and competitive context.
- Translate technical product information into accurate, customer-ready messaging while preserving engineering and compliance accuracy.
- Develop training materials, product guides, FAQs, launch briefs, and internal documentation that improve company-wide product knowledge.
- Train Sales, Customer Service, eCommerce, Marketing, and other internal teams on product details, fitment, key selling points, channel requirements, and common customer questions.
- Support customer and channel partner requests by supplying accurate product information, copy, assets, and guidance.
Data Quality and Process Improvement
- Monitor product data completeness, accuracy, timeliness, channel acceptance, and recurring error trends.
- Identify opportunities to automate manual work, simplify workflows, and improve the speed and reliability of catalog publication.
- Document workflow ownership, escalation paths, quality-control requirements, and repeatable launch processes.
- Analyze catalog errors, listing issues, returns, and customer questions to identify root causes and prevent recurrence.
Qualifications
Required Qualifications
- Bachelor’s degree in Business, Marketing, Automotive Technology, Information Systems, Data Management, or a related field, or equivalent professional experience.
- Three to five years of experience in catalog management, product data management, product information management, automotive aftermarket data, technical product content, or a related field.
- Working knowledge of ACES, PIES, vehicle fitment data, automotive aftermarket catalog standards, and related best practices.
- Ability to write clear, accurate product copy and translate technical details into customer-ready content.
- Experience supporting product launches, packaging content, digital assets, catalog submissions, or eCommerce listings.
- Advanced proficiency in Microsoft Excel, including data cleanup, formulas, lookups, filters, and large data sets.
- Strong organizational, project-management, written communication, and presentation skills.
- High attention to detail and ability to work effectively with technical and non-technical cross-functional partners.
Preferred Qualifications
- Experience with automotive aftermarket products and terminology.
- Experience using VCdb, PCdb, Qdb, Brand Table, or other Auto Care Association databases.
- Experience with PIM, ERP, catalog, fitment, or data-syndication systems.
- Experience working with SEMA Data, MOTOR, Auto Care VIP, or comparable automotive data providers.
- Experience supporting eCommerce platforms, retailers, distributors, or marketplace listings.
- Auto Care Association ACES and PIES training or certification.
- Experience with automotive lighting or related automotive accessories.
Key Competencies
- Catalog, ACES/PIES, and product data management
- Automotive vehicle fitment and product application knowledge
- Product copywriting and customer-ready content development
- Packaging content coordination and launch readiness
- Product subject matter expertise and internal training
- Cross-functional collaboration and stakeholder communication
- Process improvement, data quality, and root-cause problem solving
- Project ownership and deadline management
Measures of Success
- On-time completion of complete, accurate launch content for new products.
- Accuracy, completeness, and consistency of product, fitment, packaging, and channel data.
- Clear, accurate, and compelling product copy across catalogs, websites, packaging, and sales materials.
- Compliance with ACES, PIES, and customer-specific data requirements.
- Reduction in catalog-related errors, listing issues, customer questions, and returns.
- Improved product knowledge across internal teams through effective training and documentation.
- More efficient workflows, stronger cross-functional alignment, and faster publication across sales channels.
Starting Annual Salary Range:
$90,000—$105,000 USD
Disclaimer:
We are an E-Verify employer.
We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.
The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.
