Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted yesterday

Director, Go-To-Market (GTM) Strategy

HP730 open roles

Where
Palo Alto, California, United States of America
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Go-To-Market (GTM) StrategyHP · Palo Alto, California, United States of America

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on HP's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

9.5% of postings close within 7 days. Measured by our own scanner across the market. HP postings stay open a median of 23 days.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 9.5%7 days
  4. 15.6%14 days
  5. 33.9%30 days
This job: posted yesterday

HP median: 23 days open

The posting

Director, Go-To-Market (GTM) Strategy

Description -

The opportunity

We are looking for a senior strategy leader to define and advance HP's global go-to-market direction across regions, customer segments, portfolios, and routes to market. The GTM Strategy Lead will shape multi-year commercial choices, connect strategy to execution, and help accelerate revenue growth, market share, margin performance, and coverage efficiency.

This role is designed for a leader who combines first-principles thinking, deep commercial expertise, strong financial and analytical judgment, and executive influence. You will work across Sales, Marketing, Product, Category, Finance, Operations, and Transformation to turn complex market signals into clear strategic choices and executable roadmaps.

What you will do

· Lead the creation, evolution, and execution of global and segment-level GTM strategies aligned with corporate priorities and long-term growth ambitions.

· Develop multi-year roadmaps that integrate customer insights, market dynamics, competitive intelligence, portfolio choices, financial modeling, risk assessment, and execution dependencies.

· Design and optimize segmentation, routes-to-market, coverage models, partner and channel approaches, portfolio focus, and GTM mixes using relevant strategic frameworks, including 4P and 3C.

· Frame enterprise-level choices that balance growth, margin, customer experience, coverage efficiency, investment requirements, and operational feasibility.

· Lead high-impact, cross-functional strategy and transformation workstreams across Sales, Marketing, Product, Category, Finance, Operations, and Transformation.

· Define OKRs, KPIs, and measurement frameworks that connect strategic intent to commercial performance and enable course correction.

· Create executive-ready narratives, recommendations, and decision materials for VP and C-suite stakeholders.

· Use AI-enabled analytics, automation, scenario modeling, Power BI, Excel, and M365/OpenAI agents to generate insight, improve decision quality, and scale strategy work.

· Mentor and guide a team of experienced GTM strategy individual contributors, while orchestrating broader cross-functional teams through influence rather than formal authority.

Leadership scope and impact

· Influence strategic and operational decisions with enterprise-wide commercial impact, without direct P&L ownership.

· Lead and mentor approximately 4-6 GTM strategy individual contributors at Expert to Principal level.

· Operate as a strategic thought partner to senior functional, regional, and global leaders.

· Resolve ambiguous, cross-functional, and global problems using incomplete data and evolving market conditions.

· Plan across a two- to five-year horizon while ensuring near-term priorities translate into measurable action.

What you bring

· A four-year degree or graduate degree in strategy, business, economics, finance, engineering, or a related field, or equivalent practical experience.

· Typically 12+ years of relevant experience in strategy, management consulting, commercial planning, product, sales, marketing, business transformation, or related leadership roles.

· Deep GTM expertise across segmentation, routes-to-market, coverage, channel and partner ecosystems, portfolio strategy, competitive intelligence, and multi-year commercial planning.

· Demonstrated ability to shape complex strategies and convert them into prioritized roadmaps, governance, performance measures, and executable workstreams.

· Strong financial and analytical capabilities, including scenario modeling, business cases, investment trade-offs, and data-driven storytelling.

· Proven success influencing executives and aligning senior stakeholders across functions, regions, and business units.

· Experience leading senior individual contributors and multidisciplinary teams in a matrixed global organization.

· Knowledge of complex B2B and B2C technology environments, including enterprise, hardware, and channel or partner business models.

· High ownership, intellectual curiosity, structured problem-solving, sound judgment, and the ability to move from ambiguity to action.

Preferred capabilities

· Experience applying AI, advanced analytics, and automation to strategic analysis and business decision-making.

· Fluency with Power BI, advanced Excel, and modern M365 or OpenAI-enabled productivity tools.

· Experience with major commercial transformation, coverage redesign, portfolio optimization, or operating-model change.

· Ability to communicate complex issues simply and credibly to both executive and operational audiences.

What success looks like

· Clear, differentiated GTM choices that are grounded in customer, market, competitive, and financial insight.

· Enterprise alignment around priorities, trade-offs, ownership, and measures of success.

· Roadmaps that connect long-term strategy to practical execution across markets and functions.

· Measurable improvement in commercial performance, decision quality, and the speed at which insights translate into action.

· A strong, high-performing strategy capability with clear standards, effective coaching, and scalable ways of working.

Why join

This is an opportunity to shape HP's GTM vision and influence its global commercial trajectory. You will work with senior leaders on high-visibility priorities, operate with meaningful autonomy, and help turn bold strategy into practical transformation across the business.

Disclaimer

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, or knowledge requirements. These may change, and additional responsibilities may be assigned as needed by management.

The pay range for this role is $190,950 - $286,450 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits HP offers a comprehensive benefits package for this position, including:

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Business Planning

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against HP's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on HP's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    HP's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.