The posting
Company Overview
Our client manages multiple consumer-facing brands across the lifestyle, F&B, and beauty sectors. With a strong focus on digital engagement and customer experience, the team is looking for a hands-on Marketing Operations Executive to support the day-to-day execution of content, social media, campaigns, and customer communications across its portfolio of brands.
Role Overview
We are looking for a hands-on and organised Marketing Operations Executive to support the planning and execution of marketing activities across multiple brands.
This is an execution-focused role covering social media management, short-form content creation, community engagement, campaign support, performance tracking, and marketing operations. You will work closely with the creative team, videographer, outlet managers, and other stakeholders to ensure consistent content output and smooth campaign execution.
The role is suitable for someone who enjoys working across both digital marketing and on-ground operations and is comfortable managing multiple brands and priorities at the same time.
Key Responsibilities
Content Planning & Social Media Management
- Plan and maintain content calendars across assigned brands.
- Ensure consistent daily and weekly content output across Instagram, TikTok, and other relevant social platforms.
- Coordinate with videographers and the creative team to obtain the required content assets.
- Write captions aligned with each brand's tone, positioning, and campaign objectives.
- Schedule and publish social media posts, reels, stories, and other digital content.
- Manage day-to-day social media activities and ensure content is published accurately and on schedule.
Community & Customer Engagement
- Respond to customer enquiries through Instagram DMs, WhatsApp, and other assigned communication channels in a timely and professional manner.
- Handle basic customer enquiries and escalate more complex matters to the relevant team members when required.
- Maintain a consistent brand tone across customer communications.
- Support booking coordination and customer enquiries for assigned outlets when required.
Short-Form Content Creation
- Capture simple day-to-day content using mobile devices such as smartphones.
- Film quick reels, behind-the-scenes content, trend-based videos, and other social-first content.
- Carry out basic video editing, including captions, music, trimming, and simple transitions.
- Produce content with an emphasis on speed, relevance, and consistent output rather than high-production shoots.
Campaign & Marketing Support
- Support the execution of marketing campaigns, promotions, launches, and livestream initiatives.
- Assist with scheduling and sending EDM campaigns using prepared content and materials.
- Maintain and update customer databases for marketing activities.
- Assist with the setup of e-vouchers, promotional codes, bundles, and other campaign mechanics.
- Coordinate campaign-related information across marketing and outlet teams to support smooth execution.
Performance Tracking & Optimisation
- Monitor basic social media performance indicators such as views, reach, engagement, and content interactions.
- Identify strong-performing content and highlight opportunities for improvement.
- Adjust content schedules, formats, and posting approaches based on performance insights.
- Keep up with relevant social media trends, platform features, and content formats.
On-Ground Marketing & Operational Support
- Visit assigned outlets, including restaurants and salons, when required to capture content or support marketing activities.
- Assist outlet teams during selected campaigns, launches, livestreams, or peak customer periods.
- Support customer communications and booking coordination when operational coverage is required.
- Work closely with outlet managers to ensure marketing activities are executed smoothly on the ground.
Marketing Administration & Asset Management
- Maintain organised content libraries and digital marketing assets.
- Ensure photos, videos, campaign materials, and other marketing files are properly stored and easily accessible.
- Support basic backend administration for social media platforms, marketing systems, and customer databases.
- Assist with preparations for content shoots, including sourcing simple props, coordinating setups, and ensuring required materials are ready.
Requirements
- Diploma or Degree in Marketing, Communications, Media, Business, or a related discipline is preferred; candidates with equivalent practical experience may also be considered.
- Some hands-on exposure to social media, digital marketing, content creation, community management, or a related area through employment, internships, freelance work, projects, or other relevant experience.
- Comfortable managing platforms such as Instagram and TikTok, with a good understanding of reels, stories, short-form content, and current social media formats.
- Able to capture and edit basic mobile-first photo and video content independently.
- Familiarity with content creation, scheduling, and basic editing tools such as Canva, CapCut, Meta Business Suite, or similar platforms would be advantageous.
- Basic understanding of social media performance metrics such as reach, engagement, views, and audience interactions.
- Strong written communication skills with the ability to adapt captions and customer responses to different brand tones.
- Organised and able to coordinate multiple content calendars, campaigns, and brands concurrently.
- Comfortable responding to customer enquiries and supporting customer-facing activities when required.
- Able to work independently while coordinating effectively with creative, marketing, and outlet teams.
- Proactive, adaptable, and comfortable working in both office/digital and on-site outlet environments.
- Familiarity with EDM platforms, customer databases, digital marketing tools, or AI-enabled productivity tools would be advantageous.
This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to recruitSG’s PDPA and e2i’s PDPA.
Only shortlisted candidates will be contacted.
