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Open nowFirst seen 3 days ago

Assistant Category Strategy & Growth Manager

HRTX1,628 open roles

Where
Taguig, Metro Manila, Philippines
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Your applicationOpen nowAssistant Category Strategy & Growth ManagerHRTX · Taguig, Metro Manila, Philippines

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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

The Assistant Category Strategy & Growth Manager supports the development and execution of category strategies for an assigned sub-category. The role focuses on translating category direction into actionable plans, supporting innovation initiatives, and ensuring effective cross-functional coordination and execution.

Working closely with the Category Manager and cross-functional partners, this role contributes to category growth through data-driven analysis, disciplined project management, and strong in-market execution across channels.

Key Responsibilities

1. Category Strategy Support & Performance Management

  • Support the development and execution of category strategies and plans aligned with overall portfolio objectives.
  • Contribute to the Annual Business Plan and category planning process through analysis, insights, and recommendations.
  • Monitor category performance, trends, and competitive activity, and prepare regular performance reviews and dashboards.
  • Identify growth opportunities and execution gaps across product mix, pricing, promotions, channels, and activation.
  • Support tracking of new product launch performance and overall category health.

2. Innovation & Project Execution (New Product Launches)

  • Support the planning and execution of new product launches within the assigned sub-category.
  • Coordinate key launch workstreams including volume planning inputs, artwork and packaging development, sell-in materials, and sales toolkits.
  • Assist in ensuring launch readiness across functions, including marketing, sales, supply chain, and systems.
  • Track project timelines, milestones, and risks, escalating issues as needed to ensure on-time delivery.
  • Support post-launch tracking and performance evaluation.

3. Cross-Functional & Stakeholder Coordination

  • Work closely with internal teams (Marketing, Sales, Supply Chain, Finance, Creative, and Operations) to ensure alignment and smooth execution of category initiatives.
  • Support category routines and planning forums through preparation of materials, insights, and follow-ups.
  • Coordinate with regional or global counterparts to support alignment on brand assets, guidelines, and initiatives.
  • Partner with channel teams to support aligned in-market execution and below-the-line activation.

4. Commercial & Budget Support

  • Support category budget tracking and marketing spend monitoring to ensure alignment with approved plans.
  • Assist in evaluating the effectiveness of promotions, activations, and marketing investments.
  • Provide analytical support on pricing, pack mix, and commercial initiatives as required.

Qualifications:

Education & Experience

  • Bachelor's degree in Marketing, Business, Engineering, Economics, or a related field.
  • Typically 5–8 years of experience in category management, brand management, marketing, or commercial roles within FMCG, consumer goods, retail, or adjacent industries.
  • Hands-on experience supporting category or brand plans, preferably across innovation, GTM execution, or portfolio management.

Technical & Commercial Skills

  • Strong analytical capability with experience interpreting sales data, market research, and consumer insights to support business decisions.
  • Exposure to new product launches, including coordination across marketing, sales, supply chain, and creative teams.
  • Working knowledge of commercial levers such as pricing, promotions, pack mix, and channel activation.
  • Experience supporting budget tracking, marketing spend monitoring, or ROI evaluation.

Ways of Working

  • Proven ability to work cross-functionally and manage multiple stakeholders in a matrix environment.
  • Strong project management and execution discipline, with the ability to manage timelines and deliverables.
  • Clear, structured communicator with strong presentation and stakeholder-management skills.
  • Comfortable working in a fast-paced, performance-driven environment.

Nice to Have (not must-have)

  • Exposure to regional or global brand frameworks.
  • Experience across multiple channels (traditional trade, modern trade, e-commerce).
  • Prior experience in beverages, food, personal care, or beauty categories / FMCG.
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