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Open nowFirst seen 4 days ago

Beauty Brand Manager

HRTX1,628 open roles

Where
Taguig, Metro Manila, Philippines
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Your applicationOpen nowBeauty Brand ManagerHRTX · Taguig, Metro Manila, Philippines
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

Overview:

A fast-growing consumer and innovation-led organization is looking for a Beauty Brand Manager to support the growth and scale of its beauty portfolio. This role is ideal for a hands-on brand builder with a strong beauty background, solid brand management fundamentals, and experience executing end-to-end marketing and product initiatives. The Brand Manager will play a critical role in shaping brand strategy, driving launches, and delivering commercial results in a fast-paced environment.

Key Responsibilities:

Brand Strategy & Execution

  • Support the development and execution of brand strategies aligned with overall business objectives.
  • Translate brand positioning into clear marketing plans, campaigns, and initiatives.
  • Ensure consistent brand messaging, tone, and visual identity across all channels.

Product & Launch Management

  • Manage product lifecycles from concept, development, and launch to post-launch optimization.
  • Work closely with product, R&D, and operations teams to deliver on timelines, quality, and cost.
  • Conduct market and consumer analysis to identify opportunities for innovation and portfolio expansion.

Marketing & Campaign Management

  • Plan and execute integrated marketing campaigns across digital, social, influencer/KOL, e-commerce, and retail channels.
  • Collaborate with creative, media, and growth teams to drive awareness, engagement, and conversion.
  • Track campaign performance and optimize based on data, insights, and ROI.

Consumer & Market Insights

  • Monitor beauty trends, competitor activity, and consumer behavior to inform brand decisions.
  • Use consumer insights, feedback, and performance data to continuously refine brand and product strategies.

Commercial & Performance Tracking

  • Support sales and commercial teams with brand plans, forecasts, and promotional strategies.
  • Track brand KPIs including sales, market share, campaign effectiveness, and product performance.
  • Prepare reports and presentations for internal stakeholders.

Cross-Functional Collaboration

  • Act as a key liaison across marketing, sales, product, supply chain, finance, and external partners.
  • Support the Brand Director / Head of Beauty in executing strategic initiatives.

Qualifications & Experience:

  • Bachelors degree in Marketing, Business, or a related field.
  • 3–7 years of experience in brand management within the beauty or personal care industry.
  • Hands-on experience managing brands, campaigns, or product launches.
  • Exposure to digital-first, e-commerce, or DTC beauty brands is a strong advantage.

Skills & Competencies:

  • Strong understanding of beauty consumers, trends, and brand storytelling.
  • Solid project management and execution skills.
  • Data-driven mindset with the ability to analyze performance and extract insights.
  • Creative yet commercially grounded approach to brand building.
  • Strong communication and stakeholder management skills.
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