Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowFirst seen 3 days ago

Brand Manager

HRTX1,628 open roles

Where
Makati City, Metro Manila, Philippines
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowBrand ManagerHRTX · Makati City, Metro Manila, Philippines

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on HRTX's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

The posting

The Brand Manager is responsible for developing and executing brand strategies that drive business growth, strengthen brand equity, and enhance consumer engagement. The role leads brand planning, portfolio management, innovation initiatives, and integrated marketing programs while ensuring alignment with commercial objectives.  This position works closely with Sales, Trade Marketing, Supply Chain, Finance, Research & Development, and external partners to deliver sustainable growth, profitability, and market competitiveness. 

Key Responsibilities:

Brand Strategy & Business Planning

  • Develop and implement short-term and long-term brand strategies aligned with business goals and market opportunities.
  • Lead annual brand planning, including sales objectives, market share targets, marketing investments, and growth initiatives.
  • Establish clear brand positioning and value propositions that differentiate products within competitive market environments.
  • Monitor industry trends, consumer behavior, and competitor activities to identify opportunities and potential business risks.
  • Recommend strategic initiatives to strengthen brand presence and improve overall market performance.

Portfolio Management & Innovation

  • Manage the overall brand portfolio, ensuring optimal product mix, pricing strategies, and lifecycle management.
  • Lead product innovation initiatives, including new product development, line extensions, packaging improvements, and product relaunches.
  • Assess portfolio performance and recommend actions to maximize growth and profitability.
  • Collaborate with cross-functional teams to ensure successful product launches and commercialization efforts.

Financial & Commercial Management

  • Own and manage the brand's profit and loss performance, ensuring delivery of revenue, profitability, volume, and market share targets.
  • Develop sales forecasts and business projections based on market trends and demand patterns.
  • Monitor marketing investments and ensure efficient allocation of budgets across various initiatives.
  • Analyze business performance reports and provide recommendations to improve commercial outcomes.

Marketing & Consumer Engagement

  • Lead the development and execution of integrated marketing campaigns across multiple channels.
  • Partner with Sales and Trade Marketing teams to develop customer and shopper programs that support commercial objectives.
  • Ensure consistent brand messaging and execution across all consumer touchpoints.
  • Evaluate campaign effectiveness through performance tracking, consumer feedback, and market results.

Stakeholder & Cross-Functional Leadership

  • Collaborate with internal stakeholders to ensure seamless execution of marketing and business initiatives.
  • Manage relationships with advertising agencies, research firms, media partners, and other external service providers.
  • Present business reviews, strategic recommendations, and performance updates to senior leadership.
  • Lead project teams and ensure timely execution of key business priorities.

Qualifications:

  • Bachelor's Degree in Marketing, Business Administration, Management, Communications, or related field.
  • At least 5 years of experience in Brand Management, Marketing, Product Management, or related commercial functions within FMCG or consumer goods industries.
  • Proven experience managing brand strategies, product portfolios, and integrated marketing campaigns.
  • Strong commercial and financial acumen, including experience handling brand budgets and profitability targets.
  • Excellent analytical, presentation, communication, and stakeholder management skills.
  • Experience working in highly competitive consumer-driven industries is preferred.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against HRTX's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on HRTX's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    HRTX's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.