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Open nowFirst seen 29 hours ago

Category Development Lead

HRTX1,628 open roles

Where
Makati City, Metro Manila, Philippines
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Your applicationOpen nowCategory Development LeadHRTX · Makati City, Metro Manila, Philippines

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The clock on this job

Early applications get read.

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Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: first seen 29 hours ago

The posting

The Category Development Lead is responsible for driving category growth and commercial performance through the development of shopper-centric strategies, category management initiatives, and data-driven business recommendations. The role leverages consumer, shopper, customer, and market insights to identify growth opportunities, strengthen retail execution, and enhance customer partnerships. This position serves as a key link between Marketing, Sales, Trade Marketing, and Commercial teams to ensure category strategies are translated into actionable business results.

Key Responsibilities:

Category Strategy & Growth Management

  • Develop and implement category growth strategies based on consumer trends, shopper behavior, market dynamics, and channel opportunities.
  • Lead category assessments and identify opportunities to improve assortment, pricing, merchandising, promotions, and distribution.
  • Develop category plans that support both business objectives and customer growth strategies.
  • Create compelling category recommendations supported by market intelligence and business insights.

Shopper Insights & Analytics

  • Gather, analyze, and interpret consumer, shopper, customer, and retail data to identify actionable growth opportunities.
  • Monitor market performance, competitor activities, and shopper trends to support strategic decision-making.
  • Translate insights into practical recommendations that improve shopper engagement and category performance.
  • Develop shopper segmentation and behavioral analyses to strengthen commercial strategies.

Trade & Shopper Marketing

  • Lead the development of annual shopper marketing and category activation plans.
  • Design and implement in-store programs, merchandising initiatives, retail activations, promotions, and shopper engagement campaigns.
  • Ensure marketing initiatives are tailored to the needs of different channels and customer segments.
  • Support the development of customer-facing selling stories and category presentations.

Performance Management & Reporting

  • Establish key performance indicators to evaluate category and shopper marketing initiatives.
  • Conduct post-activity evaluations and identify opportunities for optimization and continuous improvement.
  • Prepare business reviews, category scorecards, and performance reports for management and commercial teams.
  • Track effectiveness of promotions, activations, and category-building programs.

Cross-Functional Collaboration

  • Partner closely with Brand Marketing, Sales, Commercial, Trade Marketing, Supply Chain, and Finance teams.
  • Support customer business planning through category insights and growth recommendations.
  • Facilitate business reviews and planning sessions with key stakeholders.
  • Ensure alignment between brand strategies, customer objectives, and shopper needs.

Capability Building & Process Improvement

  • Champion category management and shopper-centric best practices across the organization.
  • Drive continuous improvement initiatives related to category planning, reporting, and retail execution.
  • Promote the use of analytics and market intelligence to improve commercial decision-making.

Qualifications:

  • Bachelor's Degree in Marketing, Business Administration, Economics, Management, Statistics, or related field.
  • Minimum 5 years of experience in Category Development, Shopper Marketing, Trade Marketing, Commercial Planning, Customer Marketing, or related functions.
  • Strong understanding of category management principles, shopper behavior, retail execution, and channel development.
  • Experience working with market data, retail audit information, sales analytics, and consumer research.
  • Strong analytical, strategic thinking, project management, and presentation skills.
  • Ability to influence stakeholders and translate insights into business-building recommendations.
  • Experience within FMCG, beverage, food manufacturing, consumer goods, or related industries is highly preferred.
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