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Open nowFirst seen 4 days ago

Content Lead (F&B)

HRTX1,628 open roles

Where
Makati City, Metro Manila, Philippines
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Your applicationOpen nowContent Lead (F&B)HRTX · Makati City, Metro Manila, Philippines
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: first seen 4 days ago

The posting

Role Overview:

The Content Lead is responsible for leading day-to-day content planning and execution while supporting broader marketing and business objectives. This role balances hands-on creative work with team coordination, performance optimization, and close collaboration with Marketing and Strategy partners.

Key Responsibilities:

Content Planning & Execution

  • Lead the execution of content initiatives aligned with established marketing and brand strategies
  • Translate strategic briefs into clear creative direction for writers, designers, and producers
  • Oversee content quality, consistency, and on-time delivery across channels
  • Remain hands-on in content development when needed

Performance Awareness & Optimization

  • Review engagement and performance data to identify improvement opportunities
  • Adjust creative execution based on feedback from Marketing and performance teams
  • Support testing of formats, messaging, and visuals to improve conversion and effectiveness
  • Communicate performance learnings clearly to the team

Collaboration & Communication

  • Work closely with Marketing Strategists to align creative output with campaign goals
  • Participate in constructive discussions around performance without defensiveness
  • Provide creative input while remaining open to iteration based on data insights
  • Escalate risks, trade-offs, or misalignments early and professionally

Team Leadership & Recognition

  • Guide and support a small creative team or content contributors
  • Provide clear feedback and coaching to improve execution quality
  • Ensure individual contributions are recognized and communicated to stakeholders
  • Foster a collaborative, motivated, and accountable team environment

Creative Quality & Brand Alignment

  • Maintain consistency with brand guidelines and visual standards
  • Balance creative expression with data-driven objectives
  • Ensure all content supports the intended audience journey and campaign goals

Tools, AI & Workflow

  • Use AI tools to support ideation, drafting, quality checks, and production efficiency
  • Follow established AI and brand governance guidelines
  • Contribute to improving content workflows and processes

Qualifications & Experience

  • 4–5 years of experience in content, creative, or brand-related roles
  • Prior experience leading projects or mentoring junior creatives
  • Working knowledge of content performance metrics (engagement, CTR, conversion support)
  • Strong collaboration skills with marketing or strategy teams
  • Comfortable receiving and applying data-driven feedback
  • Exposure to AI tools for content or creative production is an advantage
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