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Open nowFirst seen 12 hours ago

Paid Media Manager

Hubbard Broadcasting54 open roles

Where
Cincinnati, OH, USA
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Your applicationOpen nowPaid Media ManagerHubbard Broadcasting · Cincinnati, OH, USA
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: first seen 12 hours ago

The posting

  • Plan, execute, and optimize paid media campaigns across various channels including Google Ads, Meta Ads Manager, and programmatic DMP/DSP platforms.
  • Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
  • Manage budgets effectively, allocate resources efficiently, and ensure campaigns are meeting goals.
  • Works directly with sales and strategy teams in production of digital campaigns.
  • May work directly with the client to obtain assets needed to produce digital marketing campaigns.
  • Collaborate with internal teams including creative, content, strategy, and analytics to ensure cohesive campaign execution and alignment with overall marketing initiatives.
  • Ability to create compelling ad copy and visuals that resonate with target audiences and drive engagement.
  • Direct liaison between digital vendors and 2060 Digital.
  • Familiar with a variety of agency concepts, practices, and procedures.
  • Remain up to date with platform updates, algorithm changes, latest digital trends and products and new advertising features to leverage opportunities for optimization and innovation.
  • Attend market/ops calls. Working with the market contacts, facilitate meetings from Operations perspective.
  • Other duties as assigned.
  • Three (3+) years of digital advertising experience preferred, within an agency or large marketing department and a Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • Strong understanding of Google or Meta platforms and the ability to become Google or Meta certified within the first 90 days of employment.
  • Strong understanding and proven experience in the setup, launch, optimization, and management of display, SEM/PPC, video, paid social campaigns in a variety of platforms and DMP/DSPs.
  • Ability to gather and analyze data, create reports, and present findings to clients.
  • In-depth knowledge of digital advertising best practices, strategies, and tactics.
  • Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively.
  • Highly organized with strong project management and time management skills and the ability to manage a large volume of campaigns simultaneously.
  • Must be highly creative, flexible, and deadline-oriented with strong attention to detail.
  • Strong focus on customer service and ability to present ideas to both internal and external customers.
  • Advanced-level knowledge and understanding of technology, web and latest digital trends.
  • Strong analytical, planning, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions.
  • Ability to work both independently and as a team member with the ability to establish and maintain good working relationships with a variety of individuals.
  • Ability to work in compliance with company policies and procedures.
  • Project an appropriate professional appearance and demeanor.
  • Ability to work established schedule and other hours as needed, including evenings and weekends as needed.
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