Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 11 hours ago

Brand Marketing Manager

Huckberry

Where
Austin, TX, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowBrand Marketing ManagerHuckberry · Austin, TX, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Huckberry's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 11 hours ago

The posting

At Huckberry, we build gear and tell stories that inspire and equip a life well-lived. We live at the crossroads of style, utility, and outdoor adventure, bringing millions of guys timeless essentials, field-tested stories, and unforgettable experiences.

As Brand Marketing Manager, you own the heartbeat of the Huckberry brand. You will architect and run the priority initiatives that transform casual browsers into lifelong brand advocates - from tentpole campaigns and key city takeovers to experiential activations and community storytelling. You are the connective tissue bridging Creative, Product Marketing, Partnerships, and Channel teams around a single narrative, ensuring every touchpoint reads as one unmistakable brand.

You are equal parts brand strategist, field producer, project leader, and mentor. You know how to measure the real weight of brand building (awareness, share of search, sentiment, community engagement), and you bring a sharp point of view on where men’s style, gear, and outdoor culture are headed next.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire.

Responsibilities

  • Lead strategy and execution for Huckberry's tentpole brand campaigns, building integrated, 360° marketing plans designed to grow brand awareness and share of search
  • Create clear, inspiring brand briefs that align Creative, Copy, Design, and channel owners to a single campaign idea
  • Partner with Product Marketing to connect franchise product campaigns to tentpole brand moments, so our most iconic products are told as part of one Huckberry story
  • Own the brand marketing plan for our key cities, leading market takeovers, supporting store opening moments, and local community programs that build lasting brand love in each market
  • Manage and develop the Social and Events team: set priorities, coach, and hold a high bar for craft and brand consistency
  • Work closely with our Social Lead to iterate on our strategy, ensuring content reflects the Huckberry voice, amplifies campaign and key city moments, and grows an engaged community
  • Support Huckberry's Event Lead to drive the multi-channel events calendar, from in-store events and activations to community programming, sponsorships, managing budgets, vendors, and logistics
  • Partner with the Brand Partnerships team on ambassador, creator, and brand collaborations that support campaign and key city goals
  • Act as a steward of the brand across the organization, ensuring a consistent voice, visual identity, and master brand presence across our house brands, channels, and retail
  • Monitor trends, competitors, and culture within the men's outdoor and style landscape, adapting strategies and POV to stay ahead of the curve
  • Manage project timelines, budgets, and resources effectively, ensuring timely and successful campaign delivery
  • Track brand health and campaign performance, including brand awareness, share of search, social engagement, and key city results, and report on what worked, what didn't, and what to do next
  • Build decks to recap campaigns, both for internal and external stakeholders, presenting results and insights from all channels

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • A minimum of 4-6 years of experience in Brand Marketing, preferably in the men's lifestyle, outdoor, or apparel industry
  • At least 1-2 years of direct people management experience, ideally leading Social, Content, or Events team members
  • Proven track record of leading integrated brand campaigns from brief through recap
  • Experience planning and executing experiential, retail, or field marketing in-market
  • Comfort with brand health measurement, including brand trackers, share of search, and social analytics
  • Strong understanding of the men's outdoor and style landscape
  • Excellent communication, storytelling, presentation, and interpersonal skills
  • Creative thinker with the ability to see the big picture and pay attention to detail
  • Ability to work in a fast-paced, dynamic environment and adapt to evolving business needs
  • Ability to travel to key markets for events and activations

Benefits

  • Medical, Dental, Vision benefits
  • 401(k) and employer match
  • Annual Huckberry shopping credits
  • Paid Sabbatical leave at 4 years
  • Summer Fridays
  • Weekly catered lunch
  • Monthly happy hours
  • Mental health resources
  • Paid Parental Leave
  • Paid Vacation & Paid Sick Leave
  • Volunteer Time Off
  • Generous employee discount
  • Annual offsites

Company Description

Huckberry is the ultimate one-stop men's shop for discovering the best gear and threads. Over a million guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like Lululemon, Tacoma, and Coors. We look forward to meeting you.

Want to get to know us better? Check out our:

  • Journal: http://huckberry.com/blog
  • Youtube: https://www.youtube.com/@Huckberryco
  • Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Huckberry's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Huckberry's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Huckberry's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.