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General Manager, Retail Sales

Hunters International Sdn Bhd123 open roles

Where
Kuala Lumpur, Malaysia
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Your applicationOpen nowGeneral Manager, Retail SalesHunters International Sdn Bhd · Kuala Lumpur, Malaysia
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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

General Manager – Retail Sales Operations

Location: Kuala Lumpur, Malaysia Work Mode: Work from Office Remuneration: RM15,000–RM20,000 plus fixed allowance

About the Role

A leading diversified conglomerate in Malaysia is looking for a General Manager – Retail Sales Operations to drive revenue growth across its dealer network, direct retail business, and home-appliance categories. These include built-in cabinets, wardrobes, kitchen systems, and electrical appliances.

Key Responsibilities

Strategic Growth and Multi-Channel Expansion

  • Formulate and execute retail sales strategies across dealer, direct retail, and appliance channels.
  • Identify market opportunities, set channel-specific sales targets, and develop cross-selling strategies for kitchen systems, wardrobes, built-in cabinets, and electrical appliances.
  • Support long-term retail business growth initiatives in collaboration with management.

Dealer and Distribution Network Leadership

  • Oversee the local and international dealer lifecycle, including recruitment, onboarding, qualification, and performance management.
  • Improve dealer productivity, conversion rates, and product mix.
  • Develop recovery, restructuring, or exit plans for underperforming dealer accounts.

Direct Retail and Team Management

  • Lead internal sales teams, channel heads, and sales managers to achieve business targets.
  • Set clear KPIs and conduct regular performance reviews.
  • Address capability gaps through coaching and recruitment.
  • Improve lead management, sales conversion, and closing effectiveness.

Kitchen and Electrical Appliance Commercials

  • Drive sales volume, attachment rates, and margins for kitchen and electrical appliances.
  • Increase appliance attachment rates to kitchen and wardrobe sales.
  • Develop sales packages, promotional campaigns, product bundles, and dealer incentive schemes in partnership with Product, Procurement, Marketing, and Operations teams.
  • Monitor category performance, margins, inventory movement, and sales effectiveness.

Commercial Performance and Profitability

  • Track sales pipelines, revenue trends, category performance, and channel margins.
  • Analyse sales trends, channel performance, category results, and customer behaviour to recommend actions that improve profitability and sales.
  • Review pricing models, commission structures, and promotional offers to maximise profitability while adhering to corporate governance policies.

Requirements

  • Bachelor's degree in Business, Marketing, Sales, Management, or a related field.
  • At least 10 years of progressive experience in dealership acquisition, dealership and sales management, or business development.
  • At least 5 years of experience managing channel sales teams or managers.
  • Fluent in English and Mandarin.
  • Proven track record in dealer or distributor management, retail channel sales, or multi-channel distribution.
  • Strong commercial acumen, including P&L management, sales pipeline analysis, margin management, and dealer incentive structures.
  • Excellent leadership, negotiation, and stakeholder management skills.
  • Willingness to travel as required.

Consultants in Charge

May Email: [email protected] Phone: 012 2801 717

Andrea Email: [email protected] Phone: 018 225 3693

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