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Open nowPosted 222 days ago

Newsletter and Email Marketing Associate

huru-initiatives1 open role

Where
Eastern Africa
Work mode
Remote
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Your applicationOpen nowNewsletter and Email Marketing Associatehuru-initiatives · Eastern Africa

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Share of postings closed within
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  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 222 days ago

The posting

Role Summary

The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement.

This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.

Duration & Commitment

  • Duration: 6 months
  • Time Commitment: Part-time (estimated 4–6 hours per week)
  • Reporting to: Outreach and External Affairs Lead

Core Functions & Responsibilities

1. Newsletter Development & Delivery

  • Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months).
  • Develop engaging, audience-centred content, including: Human-interest stories from the field Program updates and impact highlights Partner features and opportunities
  • Coordinate with internal team members to source content and updates.
  • Ensure consistency in tone, branding, and quality across all editions.
  • Manage newsletter scheduling, formatting, and distribution.

2. Email Marketing System Development (First 3 Months Priority)

  • Design and establish a functional email marketing framework, including: Selection/setup of an email marketing platform (e.g., Mailchimp or similar) Creation of branded templates for newsletters and campaigns Development of segmented mailing lists (e.g., partners, donors, youth, general audience)
  • Build and maintain a clean and organised contact database.
  • Develop a simple email content calendar aligned with Huru’s activities.

3. Audience Engagement & Growth

  • Support the growth of Huru’s email subscriber base through: Integration with social media and outreach campaigns Internal coordination with programs and partnerships
  • Monitor engagement metrics (open rates, click rates, subscriptions).
  • Provide recommendations to improve reach, engagement, and retention.

4. Performance Tracking & Learning

  • Track and analyze performance of newsletters and campaigns.
  • Produce monthly insights briefs summarising: Key metrics Lessons learned Suggested improvements
  • Contribute to refining Huru’s broader communications strategy.

Key Deliverables

By the end of the engagement, the volunteer is expected to have:

  • Produced and disseminated 12 high-quality bi-weekly newsletters
  • Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months
  • Established and maintained an active subscriber database
  • Delivered monthly performance reports (6 total)
  • Created a simple email marketing guide/manual for internal continuity

Desired Skills & Competencies

  • Strong writing and storytelling skills (clear, engaging, concise)
  • Basic understanding of email marketing tools (or willingness to learn)
  • Attention to detail and ability to meet deadlines
  • Basic design skills (e.g., Canva or similar tools) are an added advantage
  • Organisational skills and ability to manage content workflows
  • Interest in communications, development work, or environmental sustainability
  • Proactive attitude and willingness to take initiative

What You Will Gain

  • Hands-on experience in nonprofit communications and digital marketing
  • Opportunity to build a portfolio of published newsletters and campaigns
  • Exposure to programmatic work in environmental sustainability
  • Mentorship and collaboration within a young, dynamic team
  • A strong foundation in email marketing systems and strategy
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