The posting
Regional Director of Marketing Strategy
As the Regional Director of Marketing Strategy with HVMG, you'll play a vital role in shaping the marketing performance of our hotel portfolio across multiple markets and brands. This role will lead and support our property teams in the development, execution, and oversight of individualized marketing strategies — spanning digital, social, and traditional channels — that drive demand, strengthen brand positioning, and maximize return on investment.
Key Responsibilities
- Develop and execute a comprehensive portfolio-wide marketing strategy aligned with business, revenue, and growth objectives
- Establish marketing standards, frameworks, and best practices across all properties
- Balance brand compliance with market-specific customization and performance needs
- Serve as the central point of accountability for marketing performance across the portfolio
- Partner closely with Revenue Strategy and Sales to support demand generation across transient, group, and leisure segments
- Ensure marketing initiatives align with pricing strategies, demand patterns, and segment priorities
- Support need-period demand generation, shoulder-night strategies, and market-level campaigns
- Actively participate in commercial strategy discussions to align marketing with revenue outcomes
- Oversee digital marketing strategy, including website content, SEO/SEM, paid media, metasearch, and email campaigns
- Ensure brand.com and direct channels are effectively marketed and optimized for conversion
- Deploys paid media campaigns, monitors return on ad spend (ROAS) and optimizes ROAS based on most profitable tactics
- Evaluate emerging digital trends, platforms, and technologies for portfolio applicability
- Protect and enhance brand positioning across all properties, ensuring brand standards are met or exceeded
- Collaborate with brand partners to maximize participation in brand programs and campaigns
- Guide positioning and storytelling across channels to reflect each property’s unique value proposition
- Support repositioning, renovation, or relaunch initiatives as needed
- Assist with branding efforts for independent hotels
- Manage relationships with marketing agencies, digital vendors, PR firms, and creative partners
- Establish clear performance expectations, deliverables, and accountability measures
- Evaluate agency effectiveness and recommend changes as appropriate
- Ensure efficient use of marketing budgets with a focus on performance and ROI
- Define portfolio marketing KPIs and dashboards
- Analyze marketing performance and translate data into actionable insights for leadership
- Partner with Finance and Revenue teams to measure marketing ROI and contribution to topline performance
- Communicate results, trends, and recommendations to executive leadership and ownership
- Work closely with Operations to align marketing messaging with on-property experience
- Support Sales efforts with collateral, campaigns, and storytelling tools
- Collaborate with Revenue and BI teams to ensure data-driven decision making
- Serve as advisor of marketing funds to General Managers and portfolio leadership
A comprehensive Job Description will be shared during the interview process.
Education & Experience
- Bachelor’s or Master’s degree in Marketing, Business, Hospitality, or related field, or combination of education and work-related experience
- 5+ years of progressive experience in hotel marketing, digital marketing, or commercial strategy
- Demonstrated experience leading marketing initiatives at a corporate or portfolio level
- Experience working with multiple brands, ownership groups, or asset types preferred
- Proven track record of data-driven marketing and ROI optimization
What You’ll Need to Succeed
- Eligible to work in the United States
- Availability to work a flexible schedule, including evenings, weekends, and holidays if needed
- A warm, professional demeanor that reflects HVMG’s Culture of Excellence
- Strategic thinker with the ability to translate strategy into execution
- Ability to influence, collaborate, and build relationships across the organization.
- Understanding of hotel demand drivers and digital marketing ecosystems
- Excellent communication, presentation, and storytelling skills
- Proficiency with digital marketing platforms, analytics tools, CMS, CRM, and marketing automation
- Data fluency, including performance dashboards and campaign analytics
Why Our Associates Love HVMG
- Career growth opportunities across our nationwide portfolio
- Paid Time Off (PTO) and 9 Company Holidays
- Full healthcare benefits: medical, dental, and vision
- 401(k) with guaranteed 4% match and no vesting period
- Exclusive hotel and food & beverage discounts
About HVMG
Our Be Excellent culture is more than just words on a website -- we live and breathe it. As one associate said in an anonymous survey, "This is the best management company I've ever worked for. They walk the talk from the corporate office to the field."
We believe that the hotel business is one of the few industries in which successful career paths can start anywhere on the org chart. You control your destiny, and, if our executives are any indication, today's dishwasher can be tomorrow's Senior Vice President.
The above job description is not an exhaustive list of all the duties and responsibilities of the position, nor should it be construed as a contract.
HVMG is an equal opportunity employer. We will not discriminate against employees or applicants for employment on any basis prohibited by federal, state, or local laws. This policy governs all aspects of employment, including selection, job assignment, compensation, promotion, discipline, termination, and access to benefits and training.
