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Open nowFirst seen 5 hours ago

CMO

Hyphen Connect71 open roles

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The clock on this job

Early applications get read.

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Share of postings closed within
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  2. 6.5%3 days
  3. 15.1%7 days
This job: first seen 5 hours ago

The posting

The Role

This is a senior leadership role for a seasoned Web3 marketer ready to move beyond brand-building and own the full go-to-market function at the ecosystem level. The CMO will shape protocol narrative, drive on-chain growth, and transition the marketing org into a decentralized, community-led engine — with direct accountability for TVL, active addresses, and developer adoption.

Responsibilities

  • Design and execute GTM strategies that align developer, validator, and end-user incentives to drive TVL and on-chain activity
  • Own protocol positioning — establishing the project as the de facto standard in its niche by translating complex technical primitives into high-impact narratives for both institutional and retail audiences
  • Evolve the marketing function from audience-building to ecosystem governance, enabling contributors and community members to act as decentralized brand evangelists
  • Define and track marketing ROI through on-chain analytics and wallet-behavior data — moving beyond vanity metrics to measure active addresses, retention, and protocol stickiness

Requirements

  • 7+ years in high-growth tech, with a minimum of 3 years leading marketing for a Layer 1, Layer 2, DeFi protocol, or major blockchain ecosystem
  • Demonstrated success scaling a developer ecosystem, including ownership of grant programs, hackathons, and incentive design
  • Strong technical fluency across EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics — comfortable holding strategic conversations with CTOs and Lead Architects
  • Proven ability to operate at the C-suite level with cross-functional ownership across product, community, and BD

Nice to Have

  • Background in RWA, modular rollup infrastructure, or ZK-based systems
  • Existing relationships within the institutional DeFi or Web3 VC community
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3×

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