The posting
The Senior Manager, Growth Marketing for ICE Fixed Income and Data Services (FIDS) is responsible for forming and delivering marketing programs for ICE’s Fixed Income and Data Services business segment, globally - with an emphasis in N. America and European markets.
Reporting to the Director of Marketing this role sits in the Growth Marketing team, responsible for interpreting go-to-market inputs (including target audiences, key solutions, messaging and positioning) to produce key assets and to orchestrate and execute campaigns and activity that achieve priority marketing and sales outcomes.
Key responsibility is the effective activation of campaigns across paid, owned and earned media - including social media, video, email and paid advertising. To work closely with strategic and product marketing colleagues to understand and interpret go-to-market plans and priorities.
Produce and lead activation of coherent multi-touch, multi-media campaign plans to effectively reach, influence, engage and capture or convert target market audiences and clients.
Lead the production delivery of key campaign assets - such as display ads, emails, social tiles and copy, website pages and product or solution material, plus field event materials. Work closely and coordinating with marketing specialists and teams across content, creative, digital, social and paid media.
Ensure campaigns are properly resourced and executed on time. Track performance of campaigns - using establish enterprise analytics tools and data - collaborating with internal experts, to report campaign and activity performance to product marketing counterparts - and ensure information is accurate, informative and concise to be fit to share on with business stakeholders.
The candidate will be confident in applying their skills and experience in marketing campaign planning and activation to reach and engage institutional financial market participants such as asset management firms, hedge funds, global banks, fund administrators, sovereign wealth or pension funds, with a particular focus on fixed income.
The ideal candidate requires a positive and self-motivating personality with the ability to proactively produce and collaborate across a marketing and communications matrix team, and across multiple stakeholders in Product, Business Development, Sales, Operations, Legal and more. The candidate must be able to operate in a fast-paced environment, contribute independently and as part of a global team, and be a clear, concise and consistent communicator.
Responsibilities
- Form and deliver multi-channel integrated marketing programs for ICE’s Fixed Income and Data Services business, to reach and credibly engage top tier global financial firms.
- Build coherent and impactful marketing programs that convey key message pillars and proposition, highlights unique capabilities and strengths.
- Plan and activate a coherent program of paid, owned and earned marketing activities to reach, engage, nurture, convert and or retain targeted customers and market segments.
- Lead the production delivery of key campaign assets - such as display ads, emails, social tiles and copy, website pages and product or solution material, plus field event materials.
- Work closely and coordinating with marketing specialists and teams across content, creative, digital, social and paid media.
- Produce Sales materials such as pitch decks, brochures and factsheets, emails, product notifications and social media posts.
- Track and report marketing activity performance metrics and KPIs, using effective data, visualization and analysis.
- Ensure and support process tools, workflows, processes and protocols are followed and maintained including recording of tasks, legal compliance, with frequent updates and open communication.
- Coordinate and manage multiple tasks, prioritizing based on importance and delivery deadlines.
- Align with stakeholders to understand key business goals and priorities, and define relevant associated marketing outcomes
- Continuously develop market and customer insight, ICE product knowledge and marketing skills, including effective use of AI tools.
Knowledge and Experience
- College degree in Marketing or related subject, or equivalent professional qualifications.
- Experienced campaign planning and execution leader
- Fluent in multi-channel and multi-touch marketing techniques to reach and engage top tier financial services firms in North America and Europe.
- Experienced marketing high value enterprise solutions with long term client relationships.
- Highly productive and delivery focused, willing and able to lead and directly implement campaigns from asset production to media activation and performance reporting.
- Able to work independently and with a network of in-house marketing specialists and teams.
- Performance-driven able to gather, interpret and present key metrics and ROI.
- Sound judgement in fast-paced, sometimes ambiguous setting.
- Proactive, enthusiastic and entrepreneurial mind-set, with constant curiosity to learn.
- Prolific, confident and coherent communicator.
New York Base Salary Range
The expected base salary for this role, if located in New York, is between $140,000 - 200,000 USD. The base salary range does not include Intercontinental Exchange’s incentive compensation. While we provide this range as general guidance, at ICE we compensate employees based on the skillset and experience of the individual. Regular full-time ICE employees are eligible for a suite of competitive employee benefits, including healthcare coverage (medical, dental and vision), a 401(k) plan, life insurance, time off, and paid leave for qualifying circumstances.
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Intercontinental Exchange, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to legally protected characteristics.
