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Open nowPosted yesterday

Digital Marketing Executive

IEG ASIA PTE. LTD.

Pay
SGD 2,200 – SGD 3,000 a month
Where
Central, Singapore
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Your applicationOpen nowDigital Marketing ExecutiveIEG ASIA PTE. LTD. · Central, Singapore

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted yesterday

The posting

Company Overview

IEG Asia, a subsidiary of Italian Exhibition Group, brings 70+ years of global expertise organizing trade shows and events in Southeast Asia. It manages flagship events SIGEP Asia & Restaurant Asia and Singapore International Jewelry Expo, driving business growth and industry innovation.

Job Summary

Seeking a creative, proactive, and results-driven Digital Marketing Executive to execute digital campaigns, manage social media, create content, and support lead generation to boost exhibitor participation and visitor attendance for F&B events.

Responsibilities

  • Execute and monitor digital marketing campaigns across multiple online platforms to drive event awareness and participation
  • Manage Facebook, Instagram, LinkedIn, and other social media platforms to increase engagement and enhance brand visibility
  • Develop creative marketing materials including social media graphics, EDM banners, website visuals, and digital ads using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva
  • Create, schedule, and monitor targeted email marketing campaigns to exhibitors, buyers, and trade visitors
  • Maintain and update website content and promotional materials to ensure accurate event information
  • Assist in managing paid digital advertising campaigns such as Google Ads and Meta Ads to optimize reach and conversions
  • Support lead generation initiatives by researching, collecting, verifying, and maintaining accurate databases of potential exhibitors, buyers, and visitors
  • Track and report on campaign performance metrics, website traffic, social media engagement, and lead conversions to inform marketing strategies
  • Support search engine optimization initiatives to improve website visibility and online presence
  • Assist with pre-event promotions, onsite marketing activities, and post-event communications to maximize event impact
  • Organize and segment contact information to support targeted marketing campaigns and sales activities
  • Perform other related duties as assigned to support marketing and event objectives

Preferred competencies and qualifications

  • Diploma or Degree in Digital Marketing, Marketing, Mass Communications, Graphic Design, or related discipline
  • 1–2 years of relevant digital marketing experience
  • Proficiency in Adobe Creative Cloud, especially Photoshop and Illustrator
  • Knowledge of Adobe InDesign, Premiere Pro, or video editing software
  • Experience with Canva and social media content creation
  • Familiarity with Google Ads, Meta Ads, SEO, and Google Analytics
  • Strong written and verbal communication skills
  • Creative, detail-oriented, and able to work independently
  • Strong organizational and time management skills
  • Ability to multitask and meet deadlines in a fast-paced environment
  • Experience in exhibitions industry
  • Willingness to provide onsite support during exhibitions and events

Posting text belongs to the employer. Removal requests: contact us.

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