The posting
Job Description
About Us
As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand.
Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.
If you'd like to embrace a wider world of experiences and opportunities, we'd like to welcome you to the world's most international luxury hotel brand.
Located on Doha's longest private beach and nestled in landscaped gardens, the InterContinental Doha Beach & Spa features 12 restaurants, a range of recreational facilities, a free-form swimming pool, and the world-class Spa InterContinental.
Situated in an exclusive location, minutes from downtown Doha and major government and corporate offices and within minutes to the Doha Exhibition and Convention Centre, City Center Mall, and Doha Golf Club, our properties offer distinctive surroundings which will forever redefine luxury.
Your Day to Day
As a key member of the hotel's Commercial leadership team, the Director of Marketing will be responsible for developing and executing the hotel's marketing strategy, strengthening brand positioning, driving awareness and engagement, and supporting the hotel's revenue and business objectives across Rooms, Food & Beverage, Residences, Spa, Meetings & Events, and other experiences.
Working closely with Sales, Revenue Management, Food & Beverage, Rooms, and other operational leaders, you will translate commercial priorities into compelling marketing strategies and campaigns that connect the hotel with local, regional, and international audiences.
The successful candidate will combine strategic thinking, creativity, commercial acumen, digital expertise, and strong leadership with a genuine passion for luxury hospitality and storytelling.
Key Responsibilities Include:
- Develop and lead the hotel's annual marketing strategy in alignment with the overall commercial and business plan.
- Translate hotel priorities, market opportunities, and commercial objectives into clear marketing strategies and action plans.
- Define target audiences, positioning, key messages, and channel strategies across the hotel's business segments.
- Lead the development of integrated campaigns across Rooms, Food & Beverage, Residences, Spa, Meetings & Events, and other hotel experiences.
- Ensure all marketing activity strengthens the positioning of InterContinental Doha Beach & Spa and supports the hotel's commercial objectives.
- Monitor market trends, consumer behavior, competitor activity, and emerging opportunities to identify new areas for growth.
- Act as the hotel's marketing brand guardian, ensuring consistency across all guest touchpoints.
- Develop compelling brand narratives and content that showcase the hotel's unique experiences, facilities, people, culinary offerings, and destination proposition.
- Identify opportunities to differentiate the hotel from competitors through distinctive experiences, campaigns, partnerships, and storytelling.
- Lead the development of seasonal and destination-led campaigns that create relevance and engagement with target audiences.
- Lead the hotel's digital marketing strategy across relevant owned, earned, and paid channels.
- Oversee the hotel's social media strategy, content calendar, community engagement, and platform performance.
- Oversee the effective use of digital advertising, search, email marketing, content marketing, and other relevant channels.
- Monitor digital performance and use data and insights to optimize campaigns and channel effectiveness.
- Stay current with emerging digital platforms, technologies, trends, and consumer behaviors.
- Develop and execute the hotel's PR and communications strategy.
- Build and maintain strong relationships with local, regional, and international media.
- Lead the coordination of media visits, press events, influencer collaborations, familiarization trips, and strategic content partnerships.
- Oversee the development of press releases, media materials, key messages, executive communications, and other PR content.
- Support the hotel in managing reputational matters and communications during sensitive situations, in alignment with IHG and hotel protocols.
- Work closely with Sales and Revenue Management to ensure marketing activities directly support business objectives and revenue opportunities.
- Develop campaigns that support occupancy, rate, outlet revenue, event demand, and overall hotel profitability.
- Use customer insights, market intelligence, and performance data to refine marketing priorities.
- Evaluate marketing investment and ensure resources are directed towards activities that deliver measurable business value.
- Support the development of restaurant storytelling, photography, video, influencer activity, and partnerships.
- Identify opportunities to leverage the hotel's culinary portfolio to strengthen overall brand positioning.
- Identify opportunities for joint marketing campaigns, collaborations, events, and cross-promotional initiatives.
- Evaluate partnership opportunities based on brand fit, audience relevance, commercial potential, and measurable value.
- Lead the hotel's overall content strategy and ensure a consistent flow of high-quality content across relevant channels.
- Provide clear creative direction to internal teams, agencies, photographers, videographers, and other partners.
- Develop an effective content library that can support campaigns, digital channels, PR, sales, and commercial activities.
- Lead, coach, and develop the Marketing team to deliver high-quality and commercially relevant work.
- Build a culture of creativity, collaboration, accountability, and continuous improvement.
- Identify opportunities to develop the team's digital, creative, commercial, and strategic capabilities.
- Develop and manage the hotel's annual marketing budget in alignment with commercial priorities.
- Monitor marketing expenditure and ensure effective utilization of resources.
- Evaluate agency, media, content, partnership, and campaign investments.
- Establish clear KPIs and measurement frameworks for major marketing initiatives.
- Present regular marketing performance updates and recommendations to hotel leadership.
What We Need From You
Ideally, you'll have some or all of the following competencies and experience we're looking for:
- Proven experience in a Director of Marketing, Head of Marketing, or senior Marketing leadership role, preferably within luxury hospitality.
- Strong experience in hotel, luxury, lifestyle, tourism, or premium consumer marketing.
- Demonstrated ability to develop and execute integrated marketing strategies with measurable commercial outcomes.
- Strong understanding of luxury brand positioning and storytelling.
- Excellent knowledge of digital marketing, social media, content strategy, PR, and communications.
- Proven experience leading marketing teams and managing external agencies and creative partners.
- Strong commercial understanding, with the ability to connect marketing activity to revenue and business performance.
- Excellent communication, presentation, negotiation, and stakeholder-management skills.
- Strong understanding of the local and regional hospitality, tourism, and luxury market is an advantage.
- Creative thinker with strong attention to detail and an ability to translate ideas into effective campaigns.
- Strong analytical skills and the ability to use data to drive marketing decisions.
- Degree in Marketing, Communications, Business, Hospitality Management, or a related discipline is preferred.
What We Offer
We’ll reward all your hard work with competitive salary and benefits.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.careers.ihg.com to find out more about us.
So go on - show us how your passion and personality are the perfect fit to deliver memorable experiences to our guests.
