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Open nowPosted 8 days ago

Senior Demand Generation Marketer

Illumine15 open roles

Where
Chennai
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Your applicationOpen nowSenior Demand Generation MarketerIllumine · Chennai

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Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 8 days ago

The posting

About the Role

We are seeking a strategic, technical, and data-driven Segment Demand Generation Marketer to build a predictive, AI-integrated pipeline engine. In this role, you will identify and capture high-intent opportunities within complex infrastructure segments before competitors engage. You will own the full demand funnel for specific industry verticals - turning market signals and engineering-grade insights into measurable pipeline and revenue growth.

Roles & Responsibilities

  • Market Intelligence & Signal Mining: Research and decode market signals, competitive shifts, and technical buyer behaviors into actionable intelligence inputs.
  • Segment Campaign Execution: Design, launch, and manage multi-channel, segment-specific campaigns tailored to complex technical personas.
  • Account-Based Marketing: Own 1:1 and 1:few ABM programs targeting tier-1 high-value accounts, orchestrating plays across content, email, paid, and outbound motions.
  • Nurturing & Qualification Frameworks: Build automated lead nurturing workflows, scoring models, and qualification criteria to advance prospects seamlessly through the funnel.
  • Sales Enablement & Handoffs: Partner closely with Sales/SDR teams to ensure context-rich, insight-packed lead handoffs that maximize deal velocity.
  • Performance Analysis & Growth Loops: Track campaign performance rigorously, closing the loop between marketing touchpoints and closed-won revenue.
  • Continuous Experimentation: Design and launch iterative tests (A/B testing, positioning, value propositions, high-friction vs. low-friction offers) to boost conversion rates.

What Great Looks Like in This Role

  • High Sales Pull: Account Executives and SDRs actively ask for leads generated specifically by you because of their high conversion readiness.
  • Technical Credibility: Your messaging and campaigns feel like insider engineering insights rather than generic marketing noise.
  • Brand Pre-Conditioning: Target enterprise accounts already recognize and respect the brand before sales reps initiate direct outreach.
  • Compounding Engine: Pipeline doesn’t spike randomly at quarter-end; it compounds predictably month-over-month.

Requirements & Qualifications

  • Experience: 2+ years of B2B demand generation, growth marketing, or ABM experience, preferably in infrastructure, developer tooling, cloud, or technical B2B SaaS.
  • Technical Acumen: Ability to comprehend complex infrastructure architectures and speak the language of technical buyers (CTOs, VP Eng, Architects, DevOps).
  • AI & Modern Stack: Familiarity with integrating modern AI tools, predictive intent platforms (e.g., 6sense, Demandbase, Bombora), marketing automation (HubSpot/Marketo), and CRM systems (Salesforce).
  • Analytical Muscle: Strong analytical capabilities with experience managing funnel metrics, attribution models, and conversion rate optimization (CRO)
  • Collaborative Mindset: Demonstrated track record of building tight, trust-based alignment with Sales and Product teams.
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