The posting
INTERNATIONAL MOTOR SPORTS ASSOCIATION (IMSA)
IMSA was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge and Historic Sportscar Racing, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Whelen Mazda MX-5 Cup presented by Michelin, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, please visit www.IMSA.com, https://x.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing.
IMSA is seeking an experienced Senior Coordinator, Partnership Marketing to:
- Help shape the success of strategic corporate partnerships that support the growth of IMSA.
- Drive impactful partner activations and sponsorship programs that deliver measurable value.
- Create exceptional partner and VIP experiences both at the track and throughout the racing season.
- Advance key business relationships through strong communication, collaboration, and flawless execution.
...based in Daytona Beach, Florida.
What You'll Do
- Manage day-to-day execution of assigned partnerships, ensuring contractual obligations, activation programs, and deliverables are fulfilled accurately and on time.
- Build and maintain strong relationships with partner contacts while identifying opportunities to maximize the value of their IMSA investment.
- Coordinate partnership communications, reporting, research insights, event logistics, executive briefings, and guest management.
- Plan and execute at-track activations, hospitality programs, VIP experiences, suite operations, and other partner engagement opportunities.
- Collaborate with internal teams, tracks, agencies, and external stakeholders to deliver seamless partnership execution.
- Manage the distribution and tracking of credentials, parking passes, suite access, VIP experiences, and Victory Lane celebrations.
- Develop and maintain partnership collateral, presentations, activation materials, and event resources.
- Serve as the at-track manager of the IMSA Business Center and support partnership initiatives at race weekends and partner events.
What You'll Bring
- Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field, or an equivalent combination of education and experience.
- 1-3 years of experience in partnership marketing, sponsorship activation, event marketing, sports marketing, hospitality, client services, or a related field.
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent written and verbal communication skills, including the ability to build relationships with partners, clients, and internal stakeholders.
- Experience coordinating events, hospitality programs, sponsorship activations, or client-facing initiatives.
- Strong attention to detail and ability to manage timelines, deliverables, and stakeholder expectations.
- Proficiency with Microsoft Office Suite; experience with Adobe Photoshop is a plus.
- Ability to leverage technology and AI tools to improve efficiency, effectiveness, and deliverables.
- A proactive, solutions-oriented mindset with the ability to anticipate needs and execute with professionalism.
- Ability to work collaboratively across departments and effectively represent IMSA with partners and guests.
- Ability to travel up to 25%, including weekends, as business needs require.
Why This Role?
This is an opportunity to help grow and strengthen the partnerships that fuel IMSA's continued success. Through relationship management, partnership activation, and race weekend execution, you'll play a direct role in delivering value to world-class brands while creating meaningful experiences that support long-term partner investment. Your work will influence how partners engage with IMSA both at the track and throughout the season, helping advance the growth, visibility, and future of the sport.
Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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