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Open nowFirst seen 4 days ago

Digital Marketing Specialist (Dallas)

Inclusion Cloud110 open roles

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Your applicationOpen nowDigital Marketing Specialist (Dallas)Inclusion Cloud

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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 4 days ago

The posting

We're seeking an adaptable and versatile marketer to drive the growth of our sales channels. As a Digital Marketing Specialist, your responsibilities will encompass overseeing campaign performance analysis, execution, and managing the marketing budget.

Responsibilities

  • Strategize, deploy, and execute successful marketing campaigns from ideation to implementation while tracking and analyzing their performance.
  • Conduct intricate digital campaigns, including SEO-optimized emails and landing pages, featuring variant testing.
  • Experiment with diverse organic and paid acquisition channels such as content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis (desirable).
  • Possess experience (desirable) in formulating and executing a social media strategy that cultivates engagement, widens our database, and propels sales.
  • Create valuable, captivating content for our website and blog to attract and convert our target audiences.
  • Foster strategic relationships by collaborating with key industry players, agencies, and vendors.
  • Develop, monitor, and efficiently allocate marketing budgets on a quarterly and annual basis (desirable).
  • Supervise and approve marketing materials, encompassing website banners, printed brochures, and case studies.
  • Measure, analyze, and report on marketing campaign performance, extracting insights and evaluating against objectives.
  • Analyze prospective client behavior and modify email and campaigns correspondingly.

Requirements and Skills

  • Demonstrable expertise in marketing tools and campaigns, coupled with an inquisitive mindset and continuous awareness of the latest marketing practices.
  • Proven track record in identifying target audiences and devising and leading comprehensive cross-channel marketing campaigns that captivate, educate, and motivate.
  • Demonstrated ability to construct effective sales opportunity funnels that drive leads and conversions for the sales team.
  • Proven background and expertise in B2B technology services, showcasing a deep understanding of the industry's dynamics and requirements.
  • Proficiency in numerical interpretation, comfortable with metrics, and adept in processing figures using spreadsheets.
  • Current on the newest trends and optimal strategies in online marketing and measurement.
  • Experience with HubSpot Marketing Hub.
  • BSc/MSc degree in Marketing or related field.
  • CRM platform certifications are a plus.
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