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Open nowFirst seen 8 hours ago

Senior Marketing Manager

inDriver157 open roles

Where
Guatemala
Work mode
Hybrid
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Your applicationOpen nowSenior Marketing ManagerinDriver · Guatemala

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on inDriver's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. inDriver postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: first seen 8 hours ago

inDriver median: 2 days open

The posting

We are seeking a highly motivated Senior Marketing Manager to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.

Key Responsibilities

  • Hold responsibility for Passengers Acquisition and Retention KPIs
  • Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
  • Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
  • Hold country marketing budget processes
  • Generate hypotheses and execute tests to drive growth hacking initiatives
  • Lead Brand positioning in line with local insights and global brand guidelines
  • Oversee the creation of effective and culturally relevant creatives for all marketing channels
  • Identify and nurture partnerships that align with marketing objectives
  • Perform market and audience research

Skills, Knowledge & Expertise

  • 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
  • Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
  • Experience working with a mobile product, preferably ride-hailing or similar tech industry
  • Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
  • Hands-on project management experience, including agency management and direct involvement in tasks when needed
  • Ability to develop market insights and marketing strategy and analyze campaign effectiveness
  • Strong data and analytical skills
  • English and Spanish on a fluent level

Job Benefits

  • Be part of a growing and innovative company with a unique approach to ride-hailing
  • Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
  • Have the opportunity to make a significant impact on the company and the industry as a whole
  • Grow your skills and experience through challenging and rewarding work, with opportunities for advancement as the company expands
  • Competitive salary
  • Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
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