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Open nowPosted 81 days ago

CRO Specialist

INFINITE LOCUS PRIVATE LIMITED55 open roles

Where
Gurgaon
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Your applicationOpen nowCRO SpecialistINFINITE LOCUS PRIVATE LIMITED · Gurgaon
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Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 81 days ago

The posting

CRO (Conversion Rate Optimization) Specialist

Experience: 5+ Years

Role Overview

We are seeking an experienced CRO Specialist with a strong background in Conversion Rate Optimization, A/B Testing, User Behavior Analysis, and Digital Analytics. The ideal candidate will be responsible for improving website performance, increasing conversion rates, and optimizing customer journeys across digital channels.

Key Responsibilities

  • Develop and execute CRO strategies to improve website and landing page conversion rates.
  • Design, implement, and analyze A/B tests and multivariate experiments.
  • Analyze user behavior using tools such as Google Analytics, Hotjar, and other analytics platforms.
  • Identify conversion bottlenecks and recommend data-driven improvements.
  • Collaborate with UX/UI, Marketing, Product, and Development teams to implement optimization initiatives.
  • Create dashboards and reports to track KPIs and measure campaign effectiveness.
  • Conduct customer journey analysis and usability reviews.
  • Stay updated with CRO trends, tools, and industry best practices.

Required Skills

  • 5+ years of experience in Conversion Rate Optimization (CRO).
  • Strong expertise in A/B Testing, Experimentation, and Data Analysis.
  • Hands-on experience with Google Analytics (GA4), Google Tag Manager, Hotjar, Optimizely, VWO, or similar tools.
  • Knowledge of UX/UI principles and customer behavior analysis.
  • Experience with landing page optimization and funnel analysis.
  • Strong analytical, problem-solving, and communication skills.

Preferred Qualifications

  • Experience in eCommerce, SaaS, or Digital Marketing environments.
  • Knowledge of HTML, CSS, and JavaScript for testing and implementation.
  • Certifications in Google Analytics or CRO-related platforms.
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